Tag Archives: sports

Chris Madden, Co-Founder of Matchnode

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Rick talks with Chris Madden of Matchnode this week on “Tech of Sports.”

Sports and paid social media go together like peanut butter and jelly.

But it’s a tricky mix.

Matchnode is a digital marketing agency that specializes in paid social advertising. Through his agency Chris has worked on digital ad campaigns for Chicago sports franchises like the Bulls and Blackhawks, helping drive their digital strategy and increase ticket and merchandise sales.

Chris is always a wealth of insight on all things social media marketing, but throughout his recent marketing work for the Bulls he’s become a true force of knowledge on the future of digital strategy in sports (and he’s set on paving the new digital way forward for pro sports franchises.)

Chris has appeared on shows like Business Innovators Radio and Hollywood Branded where he voiced his expertise on social media ad campaigns and improving digital strategy. He’s a personable guy a big sports fan and gives his take on the current situation in sports during a pandemic.

Madden is Co-Founder of Matchnode, which specializes in paid social to drive revenue for brands via strategy, traffic, and optimization. Clients include the Chicago Bulls, Chicago Blackhawks, Indiana University, and LendingTree. A seasoned entrepreneur and sales executive with a deep knowledge of digital marketing as it relates to sports.

Great to talk with Chris and hope to catch up with him soon.

 

Dyamond Doll, Miami Rapper, Releases Anthem Single “Dwade”, Paying Tribute to Dwyane Wade

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Rick talks to Miami Rap Artist, Dyamond Doll, this week on “Tech of Sports”.

Dyamond Doll is beating all odds and taking the Miami music scene by storm during lockdown. The Miami Cuban-African-American native has been writing, rapping and singing since the age of 14. Now at 27-years-old and under Dark Boys Records’ wing, she’s reached over a million views after releasing her first uplifting anthem single “Dwade” featuring Miami legend Trina this past March. A homage to the city of Miami and to Dwyane Wade, Wade took personally to his Instagram and gave his stamp of approval by jamming out to the track, not to mention personally reaching out and congratulating Dyamond for her hot single and future success.

Now, taking it to the next level, her first EP “Dyamond In The Rough” was released on August 14. The EP contains 7 tracks, including features with Jackboy, R&B sensation DaniLeigh and veteran Canadian rapper, Tory Lanez.

Dyamond talks about her new release, her love of basketball and how it all started.

Ryan Gellis, Founding Partner, RMG Talks the Future of Sports Retail

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Ryan Gellis joins Rick this week. He is founding partner of RMG Media.

Ryan founded RMG to help brands make genuine connections with their customers. He has a background in technology and over 10 years experience in ecommerce strategy and management. The list of companies he has worked with include industry titans like Charming Charlie, Sally Beauty, and Verizon. When not leading RMG, Ryan enjoys playing music, gaming, and starting (but not finishing) construction projects at home.

With e-commerce sales up 30 percent in the Covid marketplace, business prognosticators have been adamant about the death of brick and mortar, with online channels predicted to become the dominant business model. However, the situation is more nuanced than presented by market analyst doomsayers. For instance, a recent article by Square noted how, despite a recent survey showing that 51 percent of Americans say they prefer shopping online, only 10 percent of the estimated $3.3 trillion in annual retail sales last year came from online transactions.

Rick and Ryan talk about the current state of sports ecommerce and where it is heading.

Gellis has worked as a veteran craftsman of retail strategies and brand experiences for over a decade. He can tell you that those calling for the death of retail are off the mark in their analysis.

Clothes, watches, jewelry and other luxury goods will remain in physical retail, as that customer base wants to be able to handle and try products on–and this experience cannot be replicated online. The gentrification of urban areas has led to a preference for mixed use spaces that combine commercial spaces with residential. Malls will adopt this model to adapt to modern times.

Customers often browse and research online before going to stores, and thought leaders in the industry will be looking to smartphone apps and other digital solutions to augment and enhance the retail experience.

Sports is wild animal and without fans for the most part in 2020, an evolution is taking place.

 

Bob Venero, Future Tech CEO on eSports

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While traditional sports have come to a screeching halt amid the pandemic, eSports has become a welcome alternative for millions of sports fanatics.

Reports estimate that eSports will grow to a $1.1 billion industry this year. And in light of the pandemic, it may be on track to surpass this figure.

Many schools like colleges and high schools are now taking a harder look at eSports as well.

According to the National Association of Collegiate Esports, more than 170 U.S. colleges have varsity eSports programs and are offering around $16 million per year in scholarships. College eSports tournament organizer Tespa notes that its competitions attract more than 1,350 schools and more than 40,000 players. It has also awarded more than $3 million in tournament winnings. It’s a trend that has been growing for years.

With no guarantee that schools will reopen in September, how can eSports be a viable replacement for traditional sports?

Future Tech Enterprise CEO Bob Venero talks with Rick this week about trends he sees emerging that will change eSports and school sports forever, new safety measures that institutions can implement to keep students safe (e.g. sanitizing practices, etc.), how eSports can be a cheaper option as schools seek to cut sports budgets (e.g. eliminating home/away game travel costs, etc.), as well as security concerns and best practices.

Bob also discusses the social benefits of eSports for students, namely how it encourages diversity, inclusion and education.

Gil Fried, Sport Management Professor at University of New Haven

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There are so many questions to be answered about the world of sports right now. So Rick talks with Gil Fried, this week. He chairs the Sport Management Department in the College of Business at the University of New Haven and is a Sports Management Professor.

Professor Fried is a specialist in sport law, finance, and facility management. He received his masters in sport management and his law degree from The Ohio State University. He has written over 12 books on sport risk management, sport facility management, esports, and sport finance. One of the books he wrote is the Academy for Venue Safety and Security (AVSS) textbook used by the International Association of Venue Managers (IAVM). His other textbooks are used in over 140 universities in the United States and have been translated into Chinese, Russian, and Korean.

Rick and Professor Fried talk about the sports landscape, what sports venues are doing and how long this may go on.

Professor Fried has published over 300 articles focused on facility and law related concerns. Besides writing for others, he is also the Editor of Sports Facilities & the Law newsletter. He is regularly quoted in industry publications and periodicals. In 2011 he was awarded the prestigious Betty van der Smissen Leadership Award from the Sport Recreation and Law Association (SRLA) for outstanding contribution to the field of sport law education. In 2012 he was awarded the Sport Management Outstanding Achievement Award by the National Association of Sports and Physical Education (NASPE). This award recognizes professionals who have made outstanding contributions and provided leadership in the field of sport management.

Professor Fried coordinates the Patron Management Institute (http://www.patronmanagement.org/) and developed their Certificate in Patron Management Program (CPM). The CPM program is the only multi-disciplinary training program developed through and with industry leaders and designed to ensure participants learn and internalize risk management best practices. He has handled a large number of sport/music industry liability cases and has worked as an expert witness in various cases from stadium stampedes to foul ball cases. Some of his cases have involved significant national attention such as the Camp Randall stampede (University of Wisconsin), the Aramark Meadowland drunk driving case, the Wal-Mart Black Friday crowd case, Stow assault case, and the basketball crowd rush case (Kaye) in Phoenix. He also serves on several board of directors of sport related businesses and organizations. He has an active consulting practice called Gil Fried & Associates, LLC and has several major clients from corporations to insurance companies. Lastly, He serves as an Advisory Board member for Incord Inc., the nation’s largest specialty safety netting company.

 

Rich Mueller, Founder of Sports Collectors Daily on How COVID-19 is Affecting Sports Collecting

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Rick is joined by Rich Mueller, founder and editor of Sports Collectors Daily.- SportsCollectorsDaily.com— a daily news website/blog for the sports memorabilia industry/hobby.

About Sports Collectors Daily:

We search the internet for stories of interest, produce our own original content and keep tabs on news made by leading companies. We then bring it all together in one place. It’s a unique concept which has grown substantially in readership, internet presence and advertiser interest in the last dozen years.

Rich serves as head writer, editor, social media manager, marketing director and sales manager.

In this episode, Rick an Rich discuss the many ways COVID-19 is impacting the sports collecting industry.

Rick and Rich are both collectors, so it’s interesting to see how collectors are reacting. Also how retailers, card companies and show promoters are adjusting. An interesting talk with Rich, as it might be a good time to be a “buyer” in the sports collecting universe.