Tag Archives: sports

Scott Deans, BeONE Sports Founder and CEO

Rick talks to Scott Deans of BeONE Sports this week.

BeONE Sports – developers of a platform where accomplished athletes’ movements are digitized into a phone app with the goal of creating a training paradigm for athletes to learn – today announced the first-of-its-kind collaboration with Mass St. Collective and the University of Kansas to bring a Collegiate NIL NASCAR car to the upcoming NASCAR race on September 9 at Kansas Speedway.

The collaboration also includes JD Motorsports, eleven (11) University of Kansas student-athletes being featured on the race car, and Mass St. Collective – the KU NIL Collective founded in 2021 to help Jayhawk student-athletes build their personal brand and benefit from their name, image and likeness.

“Our goal at Mass St. Collective is to find new and unique instances where we can grow the brand of our KU student-athletes in new and meaningful ways through name, image and likeness.” says Dan Beckler, President of Mass St. Collective. “To partner with BeOne Sports and have 11 Jayhawks on a NASCAR is something that has never been done before, and it’s an exciting way to bring NIL and college athletes to the racing industry. Brand loyalty is the best among NASCAR fans, and we hope this car only adds to that. What makes this even more special is to debut the car in our home state at Kansas Speedway.”

Additionally, BeONE Sports is developing technology to level the racetrack. With the technology available from BeONE Sports, JD Motorsports hopes to become more competitive with the NASCAR Xfinity Series’ top teams and is exploring a variety of applications using comparative training within the team.

“We believe athletes are everywhere, and we are very excited to bring new and interesting NIL opportunities to student-athletes. The KU NIL NASCAR is a great example of collaboration and driving innovation…literally,” says Scott Deans, BeONE Sports Founder and CEO.

BeONE Sports will be on location in Kansas from September 7th-9th. They will be kicking off their collaboration with athletes from the Kansas Chiefs on September 7th, working with University of Kansas athletes on campus on September 8th, and at the NASCAR race on September 9th. For more information, visit beonesports.com.

BeONE Sports has developed cutting-edge, sports training technology based on body mechanics within any sport. They’ve invented “Comparative Training,” where accomplished athletes’ movements are digitized into the technology, creating a catalog of learning potential. Using their patent-pending AI on a mobile device, young athletes around the world can train with their heroes! Athletes, coaches and parents receive immediate feedback on technique and body-position improvements, and BeONE Sports is revolutionizing the use of NIL where athletes and coaches earn income while training the next generation. For more information, visit www.beonesports.com

Shomron Jacob, Iterate.ai on ChatGPT

ChatGPT is all the rage.

Shomton Jacob joins Rick this week.

“In an era where data privacy is paramount, Zoom’s decision to train its AI models using certain customer data, as per their updated terms, underscores the delicate balance tech companies must strike between innovation and user trust. While the move aligns with Zoom’s AI ambitions, it also amplifies the broader debate on the ethical boundaries of AI training. As consumers, it’s crucial we stay informed and exercise our rights, especially when our data becomes a pivotal asset in shaping the future of technology.”

ChatGPT has taken the world by storm. Many people are eager to see how it works and use it themselves, but some people may have questions on how to actually use it.

When it comes to sports, Shomron helps clear up some of the mystery.

ChatGPT is great. However, it needs to be used as a tool, not a substitute for actual content creation. It is helpful for building outlines. Most importantly, remember that it cannot generate new ideas. It can only analyze information.

Iterate.ai is a developer of AI-powered low-code software intended to accelerate innovation projects within large enterprises. They have deployed at scale with several global enterprises, such as Circle-K, Pampered Chef, Ulta Beauty, Driven Brands, Jockey, and others.

Ophir Gaathon, Chief Executive Officer of DUST Identity and Sports Collectibles

Rick talks with Ophir Gaathon of Dust Identity.

Under the NCAA name, image and likeness (NIL) policy, among other benefits, college athletes are able to profit from signing autographs and essentially selling their jerseys and wares as collectibles. Having products of college athletes on the market in season ramps up excitement and growth of the industry. But the NIL also presents inherent challenges including the need for athletes to know which jerseys, helmets, and so on are theirs and which autographed wares are authentic and not knock-offs. For the individual athlete, there are not a lot of good options out there for authenticating their own products and protecting their investment.

At DUST Identity, the answer to this challenge is small — nanoparticle small. Using engineered diamond particles embedded in high-performance polymers, DUST gives physical “things” — products, parts, and packaging — an unclonable fingerprint to offer full tracking, indisputable authentication, tamper-free validation, and data transparency throughout the object’s entire lifecycle. Compared to existing identification methods, DUST is more cost efficient at less than $0.01 to apply at scale.

Ophir Gaathon – Chief Executive Officer

Ophir Gaathon is a supply chain security expert who has a deep understanding of the complex security challenges associated with global value chains. In his current role as CEO, he is responsible for the company’s overall vision and strategy, product commercialization, and overseeing technology and R&D initiatives. Prior to launching DUST Identity in 2018, Ophir was the CEO and founder of Diamond Nanotechnologies for seven years, where he developed the underlying technology for DUST with his cofounders. Prior to that, he was a Research Affiliate for the Synthetic Neurobiology Group in the MIT Media Lab for 3 years and served as a Postdoctoral Research Scientist at the MIT Research Laboratory of Electronics’ Quantum Photonics Lab in 2013. He received his Ph.D. in Applied Physics from Columbia University and B.S. in Electrical and Electronics Engineering at NYU Polytechnic School of Engineering. He has led research projects at MIT and Columbia, and he holds several patents.

Courtney Jeffries, CEO of Virtual Tables

Sports fan engagement.

Brainstorming dynamic and fresh approaches to fan engagement by combining traditional experiences with the digital era can be a challenge. Organizations in sports need to begin to understand the idea of extracting the lifetime value of the customer.

In professional sports 1% of all fans will go to a game live, but in today’s globalized digital world, why aren’t all sports organizations taking advantage of this connectedness?

Rick is joined by Courtney Jeffries, CEO of Virtual Tables. Virtual Tables is a startup that provides tools to organizations to help bridge the gap between themselves and their global audience.

Their flagship product is DigiSign, a 1:1 digital autograph platform product that allows sports fans to receive a personalized autograph and a meet and greet session with fans all over the world.

DigiSign has been used across 30+ countries with multiple sports organizations. Including the Formula 1 team, Williams Racing, The Connecticut Sun WNBA Team and the Athletes Unlimited sports league.

Courtney talks about:

The importance of platforms like DigiSign in the NIL era

Innovative fan engagement strategies for sports teams

Transforming traditional collectible experiences in the digital age

Eliminating the need for geographic limitations by taking advantage of global fan engagement tools

A great talk with Courtney.

Glenn Booth, CEO of Kiswe

Rick is joined by Glenn Booth of Kiswe this week.

Kiswe—the interactive video tech company, one of TIME’s most important inventions of 2021 and a Deloitte 500 top 20 company—has powered the world’s largest virtual concerts and events, including Josh Groban, BTS, Justin Bieber, Queen + Adam Lambert, Smosh, The Try Guys, The Rolling Stones and many others.

Kiswe also works with major sports teams and events including the NBA, PPV.COM, ESPN and most recently with the LA Clippers to bring alternative broadcasts to their fans via Clippervision, which allows for fans to watch the games in Korean, Spanish, or English.

Most recently, Kiswe has partnered with Times Square to bring the annual NYE festivities to people across the world. Viewers could upload reaction videos and selfies – allowing them to connect with each other all over the globe.

There is a lot going on here and much to discuss with Glenn. What a great discussion!



Veritone: One of the Highlights of World Cup, SVP Sean King

Veritone, creator of aiWARE, a hyper-expansive enterprise AI platform, partnered with former pro footballer Alan Smith will use AI voice to cover the most prestigious football tournament in the world. Opta Voice by Stats Perform, powered by award-winning aiWARE™ solution Veritone Voice, brings life to the sport stats and game details to fans around the world. Alan is currently a regular co-commentator and sometime studio pundit for Sky Sports for the Premier League coverage.

Rick talks about that and more with Veritone SVP, Sean King.

“Broadcasters and sports organizations can now leverage lifelike voice options in a wide range of languages for their stats reporting, reaching new fan bases around the globe, and providing better services to those who may not speak the host language, as well as those with visual impairments.”

Now, through AI voice, passionate fans can hear real-time game updates from the announcer on their phone or computer in their local language. Veritone Voice gives commentators the ability to enhance and personalize fan engagement and even bring their unique voice and cadence in multiple languages to a number of concurrent events.

“The ability to reach audiences around the world in their local language opens up a host of new opportunities for broadcasters and provides the best possible experience for the passionate fans,” shared Sport Commentator Alan Smith. “Providing one voice creates consistency for audiences and it’s a privilege that the selected voice will be the AI version of mine.”

A recent strategic partnership combines Veritone’s synthetic voice AI technology to provide voice commentary with Stats Perform’s Opta sports data, designed to provide real-time play-by-play, pre-game, in-game and post-game updates.

“We’re thrilled to already see the impact of our recent partnership with Veritone coming to life,” said Stats Perform Chief Revenue Officer Steve Xeller. “Broadcasters and sports organizations can now leverage lifelike voice options in a wide range of languages for their stats reporting, reaching new fan bases around the globe, and providing better services to those who may not speak the host language, as well as those with visual impairments.”

“We continue to expand our offerings and capabilities in sport and to help broadcasters and other organizations scale their reach and best engage their audiences,” said Veritone President Ryan Steelberg. “We’re excited to help Alan Smith reach fans around the world with his beloved sports commentary and insights.”

Veritone also recently launched SPORTX, a new intelligent marketplace for sports federations and content producers from around the globe to license short-form sports video directly to media buyers. Sports rights holders on board with SPORTX include ATP Media, Euroleague Basketball and Extreme E, with many others in advanced discussions. In addition, SPORTX plans to host content from SNTV, the world’s biggest sports news video outlet, which will include content from this year’s tournament in Qatar, including press conferences, stadium profiles, fan zones, game reviews and profiles of all 32 teams.