Tag Archives: sports marketing

Ryan Gellis, Founding Partner, RMG Talks the Future of Sports Retail

Ryan Gellis joins Rick this week. He is founding partner of RMG Media.

Ryan founded RMG to help brands make genuine connections with their customers. He has a background in technology and over 10 years experience in ecommerce strategy and management. The list of companies he has worked with include industry titans like Charming Charlie, Sally Beauty, and Verizon. When not leading RMG, Ryan enjoys playing music, gaming, and starting (but not finishing) construction projects at home.

With e-commerce sales up 30 percent in the Covid marketplace, business prognosticators have been adamant about the death of brick and mortar, with online channels predicted to become the dominant business model. However, the situation is more nuanced than presented by market analyst doomsayers. For instance, a recent article by Square noted how, despite a recent survey showing that 51 percent of Americans say they prefer shopping online, only 10 percent of the estimated $3.3 trillion in annual retail sales last year came from online transactions.

Rick and Ryan talk about the current state of sports ecommerce and where it is heading.

Gellis has worked as a veteran craftsman of retail strategies and brand experiences for over a decade. He can tell you that those calling for the death of retail are off the mark in their analysis.

Clothes, watches, jewelry and other luxury goods will remain in physical retail, as that customer base wants to be able to handle and try products on–and this experience cannot be replicated online. The gentrification of urban areas has led to a preference for mixed use spaces that combine commercial spaces with residential. Malls will adopt this model to adapt to modern times.

Customers often browse and research online before going to stores, and thought leaders in the industry will be looking to smartphone apps and other digital solutions to augment and enhance the retail experience.

Sports is wild animal and without fans for the most part in 2020, an evolution is taking place.


Matt Lawler, Director Digital Media at AEG Global Partnerships on Digital Sports Marketing

Rick is joined this week on “Tech of Sports” by Matt Lawler. Lawler, director of digital media at AEG Global Partnerships, is at the head of this. He will be speaking on the panel “The State of Sports Analytics” on Thursday, January 9 at CES in Las Vegas. Lawler gives a preview as to what he may be talking about on the panel as well as a look into the future of digital sports marketing.

AEG is the world’s leading sports and live entertainment company. Known for staying at the forefront of data and analytics, the company is discovering new ways of boosting fan engagement across 135 topnotch AEG assets, including more than 90 venues, 20 sports teams, events and festivals.

Matt is responsible for leveraging digital assets and creating massive brand partnership opportunities across professional sports teams (LA Kings, LA Galaxy), hundreds of venues (STAPLES Center, Dignity Health Sports Park) and thousands of live events each year including The Coachella Valley Music & Arts Festival, Stagecoach and many more. Things Matt can speak on include:

-How advances in technology and data tracking are allowing teams and events to understand their fans to a greater degree.
-How to make sure to capture meaningful data before, after and during an event.
-The importance of sponsorship analytics: how analytics can create more effective partnership campaigns.
-How analytic strategies are driving the future of sporting ticket sales through an improved fan experience, maximizing revenue and overall increased attendance.

With millions of dollars invested in AEG, Matt is integrating cutting-edge digital capabilities into strategic media and marketing campaigns, engaging communities and building partner and fan-generated content.

Have a listen to Matt and Rick!

Tom Evans, Chief Marketing Officer, The Cosmopolitan of Las Vegas

An honor to be joined by Tom Evans, the Chief Marketing Officer, The Cosmopolitan of Las Vegas.

Tom has a wealth of experience with more than 20 years of experience in the field of hospitality marketing and advertising. He has been instrumental in the creation, branding and maintenance of multiple hospitality products. A key figure in the creation of two in-house marketing and advertising departments and has opened 10+ resorts and casinos in both Las Vegas and other gaming jurisdictions, and he’s here to talk about sports at The Cosmopolitan of Las Vegas.

He’s here to talk about:

• How he and his team are planning ahead with pro football coming and other big sporting events

• Partnership with the Golden Knights, and how much business and exposure that’s helped bring in

• Sports related topics and specifically how it affects business at the property and the Vegas market as a whole

It’s a time of transition in Las Vegas when it comes to sports and Tom and The Cosmopolitan are staying ahead of the curve, while making The Cosmopolitan the place to stay in Las Vegas for sports fans.

Enjoy this time with Tom and make your plans to stay at The Cosmopolitan.

Thomas Evans