Events are starting back up…
Rick talks with Hermann Elger, EVP and GM at Sharecare this week.
Elger, talks about the long-term planning and tools stadiums and arenas need to be using to fully rebuild their businesses and fan trust.
With a light at the end of the tunnel, some leagues have started to welcome fans back into stadiums (re: MSG and Barclays) and others are in the preparation stages. However, it will take more than revamped cleaning procedures to truly win back the trust of fans and visitors.
Previously the Chief Operating Officer of Baccarat Hotels & Resorts, Hermann has been helping the hospitality, entertainment and sports industries get back on their feet with Sharecare’s VERIFIED®, a multi-pronged digital verification and accountability system in partnership with Forbes Travel Guide and supported by CAA Icon and OVG. Most recently, the State Farm Arena in Atlanta announced the integration of VERIFIED® into their recovery plans to establish confidence from fans in their safety efforts.
Why on-site COVID testing, mobile ordering, digital health passports and cleaning procedures won’t be enough to fully recover entertainment/sporting events
The value people are placing on health security, digital accountability and a verification standard for venues
How COVID’s permanently changed the way people think about events and how stadiums need to communicate with visitors
Hermann Elger is executive vice president and GM of travel, entertainment, and health security at Sharecare, the digital health company that helps people manage all their health in one place.
In this role, Elger is responsible for leveraging the company’s digital capabilities and health expertise to help employers and businesses across service industries ensure public health safety as part of overall consumer well-being. With channel partners such as Forbes Travel Guide, Elger oversees the delivery and global expansion of Sharecare’s Health Security VERIFIED™ solution, a platform and verification system designed to help hospitality organizations comply with proactive and reactive measures to minimize the risk and impact of acute public health events.
A well-respected, widely traveled, and assured leader in luxury hospitality, Elger brings a wealth of expertise and 25 years of global experience to Sharecare. Prior to joining the company, Elger served as managing director of Baccarat New York and chief operating officer of Baccarat Hotels and Resorts, leading the development of new properties and overseeing day-to-day operations and quality guest experiences for the flagship hotel. Previously, Elger also served as general manager for Baccarat Hotels and Resorts, overseeing operations and the guest experience at luxury properties such as The St. Regis New York and Montage Beverly Hills. He also spent 18 years with The Ritz-Carlton Hotel Company, where supported the development of new hotels as an opening team leader for The Ritz-Carlton Aspen Highlands, Philadelphia, Dubai, and Kuala Lumpur.
Born and raised in Mexico City, Elger followed his father into the hotel industry and earned a bachelor’s degree in hospitality management from the University of Denver. His talents are recognized with honors including “Best GM in US and Canada” in the Travvy Awards and “Most Innovative GM” by American Express Fine Hotels and Resorts, both awarded in 2016. Elger also was named one of the “40 Most Influential Leaders in Tourism in Mexico” by Lideres magazine.