Tag Archives: sports

Courtney Jeffries, CEO of Virtual Tables

Sports fan engagement.

Brainstorming dynamic and fresh approaches to fan engagement by combining traditional experiences with the digital era can be a challenge. Organizations in sports need to begin to understand the idea of extracting the lifetime value of the customer.

In professional sports 1% of all fans will go to a game live, but in today’s globalized digital world, why aren’t all sports organizations taking advantage of this connectedness?

Rick is joined by Courtney Jeffries, CEO of Virtual Tables. Virtual Tables is a startup that provides tools to organizations to help bridge the gap between themselves and their global audience.

Their flagship product is DigiSign, a 1:1 digital autograph platform product that allows sports fans to receive a personalized autograph and a meet and greet session with fans all over the world.

DigiSign has been used across 30+ countries with multiple sports organizations. Including the Formula 1 team, Williams Racing, The Connecticut Sun WNBA Team and the Athletes Unlimited sports league.

Courtney talks about:

The importance of platforms like DigiSign in the NIL era

Innovative fan engagement strategies for sports teams

Transforming traditional collectible experiences in the digital age

Eliminating the need for geographic limitations by taking advantage of global fan engagement tools

A great talk with Courtney.

Glenn Booth, CEO of Kiswe

Rick is joined by Glenn Booth of Kiswe this week.

Kiswe—the interactive video tech company, one of TIME’s most important inventions of 2021 and a Deloitte 500 top 20 company—has powered the world’s largest virtual concerts and events, including Josh Groban, BTS, Justin Bieber, Queen + Adam Lambert, Smosh, The Try Guys, The Rolling Stones and many others.

Kiswe also works with major sports teams and events including the NBA, PPV.COM, ESPN and most recently with the LA Clippers to bring alternative broadcasts to their fans via Clippervision, which allows for fans to watch the games in Korean, Spanish, or English.

Most recently, Kiswe has partnered with Times Square to bring the annual NYE festivities to people across the world. Viewers could upload reaction videos and selfies – allowing them to connect with each other all over the globe.

There is a lot going on here and much to discuss with Glenn. What a great discussion!



Veritone: One of the Highlights of World Cup, SVP Sean King

Veritone, creator of aiWARE, a hyper-expansive enterprise AI platform, partnered with former pro footballer Alan Smith will use AI voice to cover the most prestigious football tournament in the world. Opta Voice by Stats Perform, powered by award-winning aiWARE™ solution Veritone Voice, brings life to the sport stats and game details to fans around the world. Alan is currently a regular co-commentator and sometime studio pundit for Sky Sports for the Premier League coverage.

Rick talks about that and more with Veritone SVP, Sean King.

“Broadcasters and sports organizations can now leverage lifelike voice options in a wide range of languages for their stats reporting, reaching new fan bases around the globe, and providing better services to those who may not speak the host language, as well as those with visual impairments.”

Now, through AI voice, passionate fans can hear real-time game updates from the announcer on their phone or computer in their local language. Veritone Voice gives commentators the ability to enhance and personalize fan engagement and even bring their unique voice and cadence in multiple languages to a number of concurrent events.

“The ability to reach audiences around the world in their local language opens up a host of new opportunities for broadcasters and provides the best possible experience for the passionate fans,” shared Sport Commentator Alan Smith. “Providing one voice creates consistency for audiences and it’s a privilege that the selected voice will be the AI version of mine.”

A recent strategic partnership combines Veritone’s synthetic voice AI technology to provide voice commentary with Stats Perform’s Opta sports data, designed to provide real-time play-by-play, pre-game, in-game and post-game updates.

“We’re thrilled to already see the impact of our recent partnership with Veritone coming to life,” said Stats Perform Chief Revenue Officer Steve Xeller. “Broadcasters and sports organizations can now leverage lifelike voice options in a wide range of languages for their stats reporting, reaching new fan bases around the globe, and providing better services to those who may not speak the host language, as well as those with visual impairments.”

“We continue to expand our offerings and capabilities in sport and to help broadcasters and other organizations scale their reach and best engage their audiences,” said Veritone President Ryan Steelberg. “We’re excited to help Alan Smith reach fans around the world with his beloved sports commentary and insights.”

Veritone also recently launched SPORTX, a new intelligent marketplace for sports federations and content producers from around the globe to license short-form sports video directly to media buyers. Sports rights holders on board with SPORTX include ATP Media, Euroleague Basketball and Extreme E, with many others in advanced discussions. In addition, SPORTX plans to host content from SNTV, the world’s biggest sports news video outlet, which will include content from this year’s tournament in Qatar, including press conferences, stadium profiles, fan zones, game reviews and profiles of all 32 teams.

Mickie James, Wresting Legend, Impact Wrestling, 10X World Champ

Rick is joined by wresting legend, Mickie James this week.

James is one of the most recognizable wrestlers in the world and a 10-time Women’s World Champion, Mickie James has been wrestling for more than two decades, including multiple title runs in WWE and IMPACT Wrestling. She has been wrestling since 1999 and has been a multi-time winner of the Woman Wrestler of the Year award. Away from the ring, James is a renowned country music singer, perhaps best known for her hit single “Hardcore Country.” She is an inductee into the Native American Music Awards Hall of Fame and is signed to Sony Music.

James is part of HARD TO KILL, one of IMPACT’s premier events of the year, every year – and the 2023 show is a blockbuster, on Friday, January 13. Then, on Saturday night, January 14, IMPACT Wrestling presents the Hard To Kill Fallout Show, also at Center Stage, as the company’s television trucks will capture all of the in-ring action for upcoming episodes of IMPACT’s flagship weekly TV show, #IMPACTonAXSTV (Thursday, 8 p.m. EST on AXS TV in the U.S., Fight Network in Canada and Impact Insiders on YouTube.

IMPACT Wrestling presents back-to-back nights of action-packed live pro wrestling in Atlanta on Friday and Saturday, January 13-14 – both nights originating from famed Center Stage in Atlanta.

(Some sound issues on Rick’s end… sorry for that!)

SportsVisio CEO, Jason Syversen on Cutting Edge AI

Great to talk to Jason this week. A great idea and a passion for sports has created SportsVisio. SportsVisio is a highly revolutionary Sports AI/Computer Vision startup that essentially uses cutting-edge AI tech to capture basketball stats and automatically generate highlights, simply using iPhone or Android phone cameras on tripods. All with Syverson and SportsVisio giving back!

Enjoy Jason Syverson of SportsVisio.

Syversen has grown and sold multiple multi-million dollar companies. After earning a BS in computer engineering and an MS in electrical engineering, Jason became a project manager at the Defense Advanced Research Projects Agency (DARPA). He then went on to found, and later sell, Siege Technologies. Prior to founding SportsVisio, he was GP at 10x Ventures.

Bob Wilber, Author, ‘How Far?: A Tale of Determination, DNA, and Drama’, Drag Racing, Sports PR

Great to catch up with Bob Wilber this week.

Wilber’s book How Far? explores the incredible friendship that blossoms between a baseball player from Southern California and a hockey player from Minnesota. How Far? is an inspiring story that isn’t just for sports fans — it’s for anyone who wants to be motivated to keep working toward their goals and overcome life’s inevitable setbacks.


As the son of a major league baseball player and a former baseball player himself, author Bob Wilber has lived the athlete life, and in his new book, How Far?, Wilber weaves the compelling story of two disparate athletes who meet and form an unlikely bond. His creative use of first-person writing, having his fictional protagonists appear to write the book themselves in their distinct voices, immerses readers in every thought and word of the two characters.

Brooks Bennett is a gifted baseball player (and the son of artist hippies) from Southern California, and Eric Olson is an undersized hockey player from Roseau, Minnesota — where hockey is king. The two men come from vastly different worlds and couldn’t be more dissimilar. And in one spontaneous moment, their paths cross, and their lives change forever.

How Far? follows their serendipitous meeting and what happens as they each experience the emotional and physical highs and lows of their careers. Wilber takes readers on deep dives into the worlds of amateur and professional sports, down to the richest and most evocative details. On the ice, on the field, in the locker rooms and while facing life’s many personal challenges, the two characters tell the tale as it really is.

How Far? is a story that will appeal to sports fans as well as anyone who appreciates an inspiring story of personal growth and perseverance.

“When asked if it’s a sports book, my answer is, ‘It’s a life book, told through a sports lens,’” Wilber said.

Bob Wilber is no stranger to the world of sports. The son of Major League player Del Wilber, Bob Wilber grew up playing baseball. He graduated from Southern Illinois University-Edwardsville with a bachelor’s degree in Broadcast Journalism, then went on to play several seasons of minor league baseball for the Detroit Tigers and the Oakland A’s. When his playing days were over, Wilber spent time as a regional scouting supervisor for the Toronto Blue Jays.

Wilber also grew up with a passion for writing, and ended up journeying through the world of international sports marketing before he was a senior executive for three professional indoor soccer franchises. An interest in NHRA drag racing led to his 22 years as a public relations representative and team manager for professional racers. Wilber published his autobiography Bats, Balls, & Burnouts in 2017. How Far? is his first work of fiction.

A great talk with Bob, have a listen.