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Tech of Sports, Episode 200! We made it!
So a special guest is on order and we have, Shaq.
Shaq’s individual accolades include the 1999–2000 MVP award, the 1992–93 NBA Rookie of the Year award, 15 All-Star game selections, three All-Star Game MVP awards, three Finals MVP awards, two scoring titles, 14 All-NBA team selections, and three NBA All-Defensive Team selections. He is one of only three players to win NBA MVP, All-Star game MVP and Finals MVP awards in the same year (2000); the other players are Willis Reed in 1970 and Michael Jordan in 1996 and 1998. He ranks 8th all-time in points scored, 6th in field goals, 14th in rebounds, and 8th in blocks. Largely due to his ability to dunk the basketball, O’Neal also ranks third all-time in field goal percentage (58.2%). O’Neal was elected into the Naismith Memorial Basketball Hall of Fame in 2016. He was elected to the FIBA Hall of Fame in 2017.
TNT commentator Shaquille O’Neal – also known as “Shaq” – announced at CES’ TNT Inside the NBA broadcast that he has been given a new title, joining Carnival Cruise Line as their newly appointed “CFO.”
The announcement was made with a tongue-in-cheek video that features Shaq and Carnival President Christine Duffy but omits one minor detail: CFO stands for “Chief Fun Officer,” personifying the cruise line’s newest brand campaign, “Choose Fun,” which launched earlier this week.
As the newly appointed “CFO,” O’Neal has partnered with the cruise line, lending his fun, larger-than-life personality and playful spirit to inspire America to Choose Fun with Carnival when planning their next vacation, and in their everyday lives.
Shaq’s role will be brought to life via engaging video content, social media and experiential activations, beginning today.
In the first piece of advertising that introduces Shaq as Carnival’s Chief Fun Officer, he takes viewers on a whirlwind 30-second tour of Carnival Vista, showing his playful self as he enjoys the ship’s many attractions and experiences, including SkyRide, Havana pool, Cloud 9 Spa, a burger at Guy Fieri’s Burger Joint and, of course, the basketball court.
“We are very excited to have Shaq as part of the Carnival team! He will serve as a great ambassador ensuring everyone knows all about our one-of-a-kind brand of fun,” said Duffy. “We’re confident that his embodiment of our brand values will inspire America to Choose Fun and discover the authentic, participatory and social atmosphere that Carnival offers.”
“In today’s world, it’s more important than ever to choose fun, especially when everyone is busy with work, family, and life in general,” says O’Neal. “So, I’m honored to be appointed the Chief Fun Officer at Carnival – a company that lives and breathes fun.”
Carnival Cruise Line is the largest brand in the Carnival Corporation portfolio with a fleet of 25 ships designed to deliver fun and memorable vacation experiences at a great value. It is the world’s most popular cruise line carrying five million guests a year and catering to a wide consumer demographic, appealing to families, couples, singles and seniors. Carnival carries more children and military personnel than any other cruise line. In spring 2018, the 133,500-ton Carnival Horizon will debut as the 26th ship in the fleet.
For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit http://carnival.comcarnival.com. Carnival also can be found on: Facebook, Instagram, Twitter and YouTube.
Great to have Shaq on “Tech of Sports” this week.