Tag Archives: CES

Jillian Michaels, Fitness Guru for iTOUCH Wearables

It’s CES week and that means the debut of 100’s of new products.

That includes iTOUCH Wearables– the leading US-based lifestyle tech brand known for producing innovative smartwatches, fitness trackers and fashion-forward tech accessories. They have a new product collaboration with World Renowned Health and Wellness Expert, Jillian Michaels that is being unveiled at CES.

The brand previously announced a multi-year partnership with Michaels in November sharing that they were working with the Wellness Expert to create a limited-edition collection of smartwatches and fitness trackers designed to streamline consumers’ professional, active and social lives while encouraging healthier habits in a user-friendly way. The brand recently announced that they have collaborated with Jillian on an exclusive line of smartwatches and fitness trackers.

She’s here to talk about that and more with Rick.

Michaels has dominated the health and wellness space in every realm of media –apps, podcasting, streaming, television, print, publishing, and social media with a collective community of over 100 million strong.

The Fitness App created by Jillian is the top-rated diet and exercise app for women, having won best-of awards from both Google and Apple. From her hit TV shows, live speaking engagements, eight New York Times bestselling books, and an award-winning podcast— Jillian continues to empower and produce results for millions around the world.

Eric Fouchard, Aeronest from New Pad Maker

One of my favorite things at CES in 2022 was a little fan ventilation system for facemasks.

Joined by Eric Fouchard this week on ‘Tech of Sports’ to talk about the groundbreaking Aeronest.

Attach Aeronest to your mask, push the button : « et voilà » , you are now breathing effortlessly !! Thanks to its magnetic attach system (patent pending) Aeronest adapt at a glance on your everyday mask (N95, surgical, fabric…)

Without altering the mask or its filtration capacities, install the fan that draws air for you. By renewing the air for 8 to 12 hours (3 speeds) inside the mask you forget about tiredness, pimples, mist on glasses… Aeronest : clip it and breathe.

Great for athletes, travelers and anyone who has to wear a mask for an extended period of time.

Aeronest will soon have a campaign up on Indiegogo.

Aeronest is a mask attachment that can be put on any mask thanks to its patented magnetic attachment system without altering both its structure and its filtration capacity. Its built-in fan draws fresh air to the inside of the mask, making it easier for you to breathe and preventing perspiration, glasses fogging up, etc.


Gabby Thomas, Olympian, Lenovo’s ‘Just Watch Us’ Campaign

Rick is joined by Gabby Thomas this week. Thomas won both a silver and bronze in Tokyo and is the third fastest woman all-time in the 200 meters.

A graduate of Harvard University, she studied neurobiology and global health as an undergraduate. While at Harvard, Thomas won 22 conference titles across her three years of athletics in six different events, setting the school and Ivy League records in the 100 meters, 200 meters, and the indoor 60 meters. She is now doing postgraduate work at the University of Texas.

Gabby is partnering with Lenovo for a new campaign.

Lenovo’s “Just Watch Us” Campaign for ThinkPad Z.

Just Watch Us will position the new ThinkPad Z as the technology that has arrived at the most opportune time in history to help create change: a tool that will not only allow Gen Z +Y to excel in the new world of work, but to power their ideas that will imagine, create and define the future. This campaign will activate a call for the trailblazers to rethink and reimagine what’s next; they will be the face, the voice, and inspiration of the campaign.

Gabby is a Lenovo user and her passion for health and technology, including how she is using smarter technology to drive health equity outcomes and reform the healthcare industry to better serve historically disadvantaged communities.

Have a listen and best of luck to Gabby.

Daniel Pidgeon, President of Home Services at Goodman Networks

As part of his look at CES 2020, Rick is joined by Daniel Pidgeon, President of Home Services at Goodman Networks, this week on “Tech of Sports.”

Goodman Networks is a leading provider of premium installation services for electronics brands and retailers.

CES 2020 showcased new improvements to audio and home theater as the home theater market that is projected to grow 8% by 2022.

Rick and Dan talk about the home theater market and how it is growing and relevant to sports fans. Hear what is coming and why this is important.

Daniel has more than 25 years of experience in the installation industry, previously serving as Chief Executive and Chariman at Starpower in Dallas, TX. Daniel and his work have been recognized widely across the Consumer Electronics industry including awards such as Dealerscope Magazine’s “Best of the Best”, “Best Specialty Audio Video Company in America” along with dozens of other trade and retail organization awards. In 2015, Daniel rose to become the Chairman of the Executive Board for CTA. CTA is the owner and producer of the largest trade show in the world, the Consumer Electronics Show (CES®) held each year in Las Vegas, Nevada.

He is also a member of the Dallas, Texas Chapter of Young Presidents Organization (YPO), a member of Dealerscope’s “Hall of Fame”, a member of CTA’s Board of Industry Leaders, a board member of the Anti-Defamation League (ADL) National Consumer Technology Board and the 2018 recipient of ADL’s Torch of Liberty Award recognizing his impact on the global consumer electronics industry. In addition, Daniel is active as a board member of many other high-profile national and local charities. Daniel started in his teens, working at a family-owned furniture company. He is a graduate of the University of Texas at Austin with a degree in Economics.

Have a listen to Rick and Dan.

Kenichi Herano of ASICS Institute of Sport Science at CES

Rick is joined by Kenichi Herano of ASICS, this week. He is Executive Officer and Senior General Manager at ASICS Institute of Sport Science.

What is ASICS doing at CES?

The ASICS Energy Research Lab is at CES to see sports innovation at work – and a look at the research.

This is the first time that we are bringing the ASICS Energy Research Lab to CES, as we celebrate our commitment to innovation and technology in 2020.

Our booth will lift the curtain on the incredible work done by our scientists at the ASICS Institute of Sports Science, bringing their lab into the real world and demonstrating the impact technology can have on performance.

What was going on at the Lab:

Discover ground-breaking science and technology that allows you to run further, faster and more efficiently
Hear (and see) our plans for how we innovate to revolutionize sport and movement, including a world-first reveal of our latest technology
Gain exclusive interview access and insight from our c-suite executives and ISS scientists

Three shoes were at CES, Evoride, as well as two other shoes — the Metaride and the Guidesole (both already released) — their Running Analyzer. The Running Analyzer involves running on a treadmill, wearing each of the three shoes, while a camera analyzes your movements. The Running Analyzer app assess your run to help you learn more about how you run and how you can improve your form (and of course also to determine which of the Asics shoes are best for you).

Have a listen and hear what is going on at ASICS.

Matt Lawler, Director Digital Media at AEG Global Partnerships on Digital Sports Marketing

Rick is joined this week on “Tech of Sports” by Matt Lawler. Lawler, director of digital media at AEG Global Partnerships, is at the head of this. He will be speaking on the panel “The State of Sports Analytics” on Thursday, January 9 at CES in Las Vegas. Lawler gives a preview as to what he may be talking about on the panel as well as a look into the future of digital sports marketing.

AEG is the world’s leading sports and live entertainment company. Known for staying at the forefront of data and analytics, the company is discovering new ways of boosting fan engagement across 135 topnotch AEG assets, including more than 90 venues, 20 sports teams, events and festivals.

Matt is responsible for leveraging digital assets and creating massive brand partnership opportunities across professional sports teams (LA Kings, LA Galaxy), hundreds of venues (STAPLES Center, Dignity Health Sports Park) and thousands of live events each year including The Coachella Valley Music & Arts Festival, Stagecoach and many more. Things Matt can speak on include:

-How advances in technology and data tracking are allowing teams and events to understand their fans to a greater degree.
-How to make sure to capture meaningful data before, after and during an event.
-The importance of sponsorship analytics: how analytics can create more effective partnership campaigns.
-How analytic strategies are driving the future of sporting ticket sales through an improved fan experience, maximizing revenue and overall increased attendance.

With millions of dollars invested in AEG, Matt is integrating cutting-edge digital capabilities into strategic media and marketing campaigns, engaging communities and building partner and fan-generated content.

Have a listen to Matt and Rick!