Tag Archives: AR

Jason Yim, CEO of Trigger on Mixed Reality

Rick talks to AR, VR and Mixed Reality expert, Jason Yim, this week on “Tech of Sports.”

Even if movie theaters reopen, many consumers will not go. Amusement parks may not see attendance rebound to pre-COVID levels for years. In-person events, such as Comic-Con and live sports, will have to be vastly different moving forward. Across all forms of entertainment, we are in for major changes.

As consumers seek new entertainment options, cutting-edge technologies such as augmented reality (AR) and virtual reality (VR) may find increased use in the home, catering to consumers that don’t want to venture out but want to experience the latest from huge entertainment franchises.

Trigger, one of the world’s leaders in mixed reality, can provide you with unique insights into the future of entertainment, what consumers will be looking for and how companies can utilize these rapidly growing technologies to reach broader audiences. Trigger has worked with major entertainment companies including Disney, Amazon, Sony Pictures, Marvel, the NBA and more.

With many top franchises “grounded” for the time being, there is a unique window of opportunity for entertainment rights holders to try new platforms to reach fans and expand the popularity of their brands.

Rick and Jason talk sports and more as we all try to survive a pandemic. Check out Trigger Global.

Adam Kaplan, CEO of Edgybees

Edgybees, a leader in visual intelligence technology, has harnessed the power of AR to make broadcasting experiences more palatable and understandable. Already working with Turner Sports to add a new dimension to golf broadcasts, CEO and Co-Founder Adam Kaplan speaks to Rick about the untapped potential of AR in sports and in baseball — from overlaying the trajectory of an RBI to simply adding a third dimension to the K-zone.

America’s national pastime is still the game that our great grandfathers knew, and while other sports have adapted with the times, baseball decidedly hasn’t. Football has an AR downline, golf’s has a tracer for drives – why can’t fan of baseball benefit from it as well?

It’s great for Kaplan to join “Tech of Sports” this week as sports makes big strides in improving the fan experience with technology.

Edgybees brings full visibility and understanding to any dynamic scenes by creating collaborative virtual worlds of any complex environment with Augmented Real-time Intelligence™. Using Visual Intelligence Technology™ Kaplan’s team is pioneering the 3D video generation, computer vision and multi-sensor data analytics to provide a highly contextual visual presence of non-tangible intelligence.

Military and emergency first responders get instant, accurate visibility and collaboration. Sports enthusiasts enjoy ground-breaking real-time Augmented Commentary™. The auto industry are joining the revolution with real-time car experiences that enhance safety for drivers and fun for passengers like never before.

Edgybees was co-founded in 2016 by Menashe Haskin, former manager of the Amazon Prime Air Israeli development office, the company’s Chief Technology Officer, together with CEO Adam Kaplan and Director of Platform Nitay Megides.

Thanks to Adam for coming on this week’s edition of “Tech of Sports.”