Ray J: Singer and TV Personality, Tech Entrepreneur

Raycon, is the new celeb-led CE company co-founded by Ray J, the charismatic young entrepreneur, who “cruised” in to the tech world on the Scoot-e-bike e-bicycle he introduced in 2016 and recently sealed a $31 million deal with distributor Cowboy Electronics for a full-scale CE lifestyle brand. Raycon pulled back the curtain on its introductory line-up at CES and it was great to see and talk to Ray J.

Ray J has teamed up with the CE lifestyle leaders at Cowboy to launch the Raycon line of gear, which marries sleek style, the latest technology – and accessibly for everyone. The introductory Raycon line features attractive, on-trend designs in hot colors and matte finishes. From rose gold wireless headphones and eye-catching digital smartwatches to portable cannon-style speakers and wireless sound bars, the new collection stands apart from the pack by delivering aspirational high-quality CE without steep price tags.

Among its assortment of products in the most sought-after categories, Raycon is rolling out head-turning electronic bikes and scooters – poised to be the “it” items for 2018. The company’s debut 100% electric, “green” offerings include the Hyper Flight SB-2 Electric Bike, a brand-new model of the Scoot-E Bike that Ray J first introduced in 2016 as a precursor to today’s Raycon range. Fans of the incredible electric bike include Justin Bieber, Snoop Dogg (who also happens to be Ray J’s first cousin!) and Diddy, among others. Also set to make tracks as part of the new assortment is the Hyper Flight Electric Scooter.

Whether it’s commuting to work, working-out or hanging out and listening to their favorite tracks, Raycon products seamlessly deliver style and function for users every day.

Below are some highlights of the Raycon collection, many for the active set!

Icon Smartwatch – Users need not sacrifice style for performance with the Icon! The Raycon watch is optimized for maximum readability with a 1.3” round IPS full-color screen that delivers critical information for daily adventures with its built-in pedometer and weather app. Featuring an appealing, slim profile, the Icon is the perfect way for tech lovers to complete their look for any occasion – whether it’s hitting the gym or the red carpet. Available in black, silver and gold. SRP $99.99

Wireless Sound Bar S2 – Users can bring the party with them wherever they go with this new bass-powered sound bar. Packing 6 watts of power, the debut Raycon sound bar can connect to multiple music sources via Bluetooth, memory card and AUX. Available in luxurious black, white and gold matte finishes. SRP $49.99

Wireless Earphones E30 – This take on wireless earphones gives audiophiles the freedom to listen to their favorite music, podcasts and more without wires getting in the way. The E30 supports calling, skip songs and pause features and includes a metal charging capsule case that lets users charge the earphones on the go. Available in black, white, rose gold, blue, and red. SRP $49.99

Wireless Earphones E60 – These super-compact earphones are designed to be taken everywhere and fit comfortably in ears and pockets. They store neatly in their very own diminutive charging capsule, so users will always be ready to rock out anywhere, anytime. Available in white. SRP $99.99

Wireless Turbo Cannon XL – The ultimate speaker in the Raycon Sound Cannon collection! With its handy shoulder strap, the Turbo Cannon XL is the perfectly portable way to get the party started. The new unit supports outstanding Bluetooth range and is equipped with a 5.25 subwoofer. Available in black, red and blue. SRP $75.

Hyper Flight Electric Scooter – The Hyper Flight ushers in an exciting new generation of electric scooters. Featuring two large, heavy-duty, shock-absorbing wheels and intuitive controls, the Raycon Hyper Flight scooter is ready for any adventure – including nighttime jaunts, with its front headlight. Features an ergonomic fold-up design for easy storage and transport. Available in black and white. SRP $499.99

Hyper Flight SB-2 Electric Bike – This must-have electric bike based on the famous Scoot-E-Bike that inspired the Raycon collection, has been re-engineered for an even better 100% electric-powered ride. With enhanced cruise control, a top speed of 20 miles per hour and a range of up to 30 miles per charge, the new Raycon Electric Bike is raring to hit the road! Features a durable and comfortable leather seat for a smooth ride, a front headlight, an LED dashboard that displays critical data such as battery level and speed, plus an ultra-convenient fold-up design. Available in green, white, black, and red. SRP $1,200.

Ray J

Ray J at CES