If you love golf and sports, chances are you’ve set foot in a PGA TOUR Superstore. Rick is joined by Dick Sullivan, President and CEO of PGA TOUR Superstore this week on “Tech of Sports.”
Fueled by capturing market share, new market expansion and strong e-commerce comp sales growth, PGA TOUR Superstore posted a record year in 2017 with an overall sales growth of 23 percent. With Mother’s and Father’s Day on the horizon, it’s the perfect time to take a closer look at this retail store success story.
Inside PGA TOUR Superstore, golf enthusiasts of all levels can experience in-house custom club fittings and repair, along with lessons from certified teaching professionals. Practice hitting bays with swing analysis software, interactive simulators and expansive putting greens are available for customers use. PGA TOUR Superstore offers visitors the largest selection of clubs, accessories, footwear and a wide variety of apparel for men, women and juniors. It’s not only a golfer’s paradise, but all sports enthusiasts will love the layout and the selection of goods.
Sullivan talks about their success, where they are heading and why customers are so loyal to PGA TOUR Superstore.
Additional PGA TOUR Superstore 2017 highlights include:
-e-commerce comp sales grew by 42 percent year-over-year
-More than 100,000 custom club fittings and 750,000 clubs re-gripped
-Nearly 50,000 participated in lessons, clinics and other grow the game initiatives
PGA TOUR Superstore is a part of The Blank Family of Businesses, which includes the Atlanta Falcons, Atlanta United FC, Mercedes-Benz Stadium, The Arthur M. Blank Family Foundation and Mountain Sky Guest Ranch. The Company’s Chairman, Arthur M. Blank, co-founded The Home Depot and has applied the same approach and business practices to PGA TOUR Superstore.
“At PGA TOUR Superstore we’re using the same philosophy that drove The Home Depot’s success and revolutionized the home improvement industry,” said Blank. “We offer a variety of products at value prices, incredible services and employ the best associates to provide a level of customer service that keeps visitors coming back because they love the experience.”
PGA TOUR Superstore is committed to inspiring people to play their best and grow the game of golf. PGA TOUR Superstore hosts free Kids Zone clinics each month, along with a Get Golf Ready Ladies Program and virtual nine-hole leagues on in-store simulators. Its work with The First Tee has impacted thousands of juniors across the US, with more than three million dollars in contributions to deliver education programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.
PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear. For more information, visit www.pgatoursuperstore.com.
Have a listen to Rick and Dick Sullivan.