Tracey Ellis, CEO of Leadous

Rick is joined by a great guest this week, Tracey Ellis, CEO, Leadous.

Leadous helps organizations grow their pipeline by improving Marketo Strategies.

Marketo Marketing Automation is the latest innovation in marketing and drives real value if implemented and used correctly; that’s where Leadous comes in. We work with those that are looking to improve their marketing outcomes by adopting and leveraging Marketo, those that have established marketing initiatives but no marketing automation and those that have Marketo and are looking to further leverage it.

Leadous focuses on companies looking to define their lead generation strategy, implement Marketo and drive growth for sales.

Twin Cities Based
Services Offerings
Marketo Focused
Certified Bench
Happy Clients
Partner Support
Everyone is ready for us to lead them

Ellis says that Leadous has been deeply involved in sports marketing.

She guides the team with over 20 years of sales and marketing experience and provides a solid understanding of how businesses can grow their sales pipeline through the power of marketing automation. Prior to founding Leadous, Tracey held Vice President and Director roles in Sales & Marketing, with technology corporations like Clockwork Solutions, Descartes (formerly Airclic), IBM (formerly Cognos/Adaytum) and Forsythe Technology. She even successfully owned and operated her own consulting agency for 7 years. Talk about a POWERHOUSE!

Leadous came from very small beginnings and now work with some of the very top brands.

“We built a Center of Excellence in our office to foster the Digital Experience community, its pretty great to see how businesses and people grow when you take a different approach.”

See how Leadous is impacting the world of sports as Ellis talks with Rick.


Chad Willis, President, Racing Electronics

Rick is joined this week, but Chad Willis, the President of Racing Electronics in Concord, NC.

Racing Electronics is a fixture at major motorsports events across the country. From the ubiquitous “RE Red” headsets worn by thousands of race fans to the Racing Electronics equipment used on pit road, in the car, and on the spotter stand, Racing Electronics produces and sells the most popular motorsports communication equipment available today.

Racing Electronics offers trackside services to ensure race fans are prepared and race ready!

Accessories sold at the track: splitters, hearing protection and ear-plugs, frequency sheets, custom ear molds shot trackside, and FanVision battery swap (at NASCAR events only).

Devices programmed at the track: RE3000, RE1000, Trackscan, Uniden SC230, and FanVision activations and software updates (at NASCAR events only).

Racing Electronics is a fixture in the racing industry. Fans and those that make their living in the industry appreciate their products and how they innovate.

Chad is an analytics-driven marketer who enjoys tackling the difficult challenges, designing innovative and engaging strategies and working with results-driven teams to generate revenue. A customer-centric marketing and communications professional with a knack for connecting brands and consumers, and creating opportunity by building successful relationships and partnerships.

Great to talk with Chad learning more about Racing Electronics.


Donna Carpenter, President and CEO, Cabarrus County NC CVB

Great to be joined by Donna Carpenter this week. From zMax Raceway in Concord, NC. We were at the NHRA 4-Wide Nationals and it was a blast.

Donna is the President and CEO of the Cabarrus County (NC) CVB.

Comprised of Concord, Kannapolis, Harrisburg, Midland, and Mount Pleasant, North Carolina, Cabarrus County is located just 20 minutes north of Charlotte. Known as Where Racing Lives, the area is home to 90 percent of NASCAR race team shops, iconic motorsports venues and the hometown of legendary driver, Dale Earnhardt Sr. Racing really is the main industry of Cabarrus County and they do it right!

Donna joined the Cabarrus County Convention & Visitors Bureau as President and CEO in 2009 bringing more than 14 years of experience in destination management, sales and marketing to the Bureau.

Prior to joining the Cabarrus County CVB, Donna served as the director of tourism and partnership development for five-plus years with Visit Charlotte. She was also executive director of the Stanly County Convention & Visitors Bureau, director of sports and public relations for the York County Convention & Visitors Bureau and was the executive director for the Fort Mill Chamber of Commerce.

In 2010, Donna was named one of the area’s Top Women in Business by Business Today. The same year, she became a Certified Destination Management Executive (CMDE) through Destinations International (formerly Destination Marketing Association International). She is also certified as a Tourism Marketing Professional through the Southeast Tourism Society (STS).

Donna currently serves on the following boards:

600 Festival
Cabarrus Economic Development Council
Cabarrus Regional Chamber of Commerce
Destinations International Foundation
NC Travel and Tourism
NC Travel and Tourism Coalition
Southeast Tourism Society Executive Board
State Employees’ Credit Union Advisory Board
UNCC Advisory Board
Donna is Past President of Destination Marketing Association of North Carolina (DMANC) and Past Chair of the Hickory Ridge High School Tourism Academy Advisory Board.

In September 2015, Donna received the Southeast Tourism Society Beacon Award, a prestigious honor recognizing an individual who best exemplifies outstanding leadership in the pursuit of excellence and who has advanced the tourism industry.

Thanks so much to Donna and her staff for a great visit and this interview. You can see more at:



Steve Mays, President of Tee Time Central

Rick talks with Steve Mays of Tee Time Central this week on Tech of Sports.

Tee Time Central is a software service designed specifically for the golf industry. The powerful golf course management suite includes booking engine, central reservation system, call center, and package company platform. They will equip your golf course with the latest technology to help increase efficiency, reduce costs, boost revenue, and improve customer service. Tee Time Central will help meet the needs of a golf business.

Tee Time Central has the ability to book multiple courses at one time, among other features, and that is potentially a very big deal for traveling golfers.

Mays is a veteran of the golf industry and based in the golf MECCA of Myrtle Beach, SC. He is an established marketing and sales executive with over 20 years of experience in the travel and tourism industry building a proven record of success in planning and leading comprehensive marketing strategies in support of business goals. He also ran the Myrtle Beach World Am for years.

His focus now is Tee Time Central and that makes him the perfect Tech of Sports guest!

Have a listen.


Dr. Leigh Ann Curl, Head Orthopaedic Surgeon for the Baltimore Ravens

Rick is joined by one of the most well respected doctors in sports this week, on “Tech of Sports.”

Dr. Leigh Ann Curl is the Chief of Orthopaedics at MedStar Harbor Hospital. As part of the MedStar Sports Medicine team, Dr. Curl is the head orthopaedic surgeon for the Baltimore Ravens. She has been with the Ravens since 1998.

In March 2018, she was elected President of the NFL Physicians Society. As president, Dr. Curl will help provide direction and support for the physicians and athletic trainers to ensure athletes receive the highest standard of medical and surgical care.

Rick talks with Dr. Curl as she is serving as a judge in the NFL First and Future competition in Atlanta during Super Bowl Weekend.

In addition, she is currently assistant team physician for the Baltimore Orioles, and has also served as team physician for the University of Maryland Terrapins, the New York Mets, USA Women’s Basketball, USA Women’s Rugby, Johns Hopkins University and St. John’s University in New York.

Dr. Curl is a fellow of the American Academy of Orthopedic Surgery and a member of the American Orthopedic Society of Sports Medicine. She is board certified and has trained at Johns Hopkins Hospital and the Hospital for Special Surgery. She received her undergraduate degree from the University of Connecticut where she played collegiate basketball. Her expertise is sports-related injuries and complex conditions of the shoulder and knee.

Fascinating talk and Dr. Curl, is a fountain of knowledge.

Richard Goldman, President/CEO at St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau

Rick is joined by Richard Goldman this week on “Tech of Sports.”

Goldman is the President and CEO at St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. A big undertaking for this busy section of Florida.

Hear from Goldman about the successes earned by his team, but also the challenges. He has a lot to be proud of, being in one of the most desirable locations in the U.S.

“A visit to St. Augustine, Ponte Vedra Beach and The Beaches is more than just a getaway. It’s a vacation close enough to home but different enough to make you feel a world away. Experience old-world charm, flavorful dining, art and culture, and an abundance of entertainment after dark. There’s so much to do, you’re going to want to stay one more day.”

In St. Augustine and Ponte Vedra Beach, you are never at a loss for things to do. Discover attractions like the St. Augustine Lighthouse. Dive into history at the Fountain of Youth and Castillo de San Marcos. Visit beautiful beaches, or go fishing or golfing. Plus, the dining, shopping and nightlife. As Goldman states, the possibilities are endless!

Goldman and his team are responsible for marketing tourism to St. Johns County Florida. Conference and travel industry sales, advertising, internet marketing,public relations, new product development and partner relations are managed out of the offices located in St. Augustine.

“From St. Augustine being named by National Geographic One of the World’s Best Places to See Holiday Lights, to the Sawgrass Marriott Golf Resort & Spa being named a Top Ten Golf Resort in the U.S. by Travel + Leisure Magazine, our destination has earned the attention of the world and our employees deliver the kinds of experiences that keep visitors coming back for more. Last year, that attention helped to generated $1.1 billion in direct spending by visitors to St. Johns County. And we have new hotels coming to St. Augustine and the Beaches after more than eight years without new properties. Those hotels will have parking for their guests, and that’s something we have needed for some time.”