Roi Mozer, COO of Pico



Rick is joined for a jam packed episode this week, with Roi Mozer of Pico.

Pico is an Israeli SportsTech startup working with Sports Organizations and brands looking for innovative sponsorship activations that convert better than industry averages. They turn engaged, anonymous fans into identifiable customers without the need to download or log-in, but using the fans’ preferred channels and give the teams a better idea of what their fans need and like.

Here are a few examples of what they do:

In-game live activation – St. Louis Blues
Case study – St. Louis Blues (video) & Forbes article
LA Clippers Jumbotron in-game activation
Live activation on Israeli Sports Channel
CHL – live FB activation

Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. A great “Tech of Sports” to start March 2020.


Jeff King, PGA Tour Caddie, Kingmade Jerky



Jeff King. PGA Tour caddie, or jerky maker?

The answer is both! Thanks to Kingmade Jerky.

Rick talks to Jeff King this week on “Tech of Sports.”

Jeff King, Kingmade Founder, began his love for the game of golf at age 9, started his career as a professional caddie in 1998 and has worked with some of the world’s best players on the greatest stages in golf.

But he loved beef jerky.

Jeff moved full steam ahead creating and refining his own healthy jerky recipes. As a true competitor and diehard athlete who grew up playing five sports, Jeff never backed down from a challenge, and he worked tirelessly to get his recipe right. His first unofficial batch of Classic Recipe Kingmade Jerky was definitely worth all of the hard work. In 2012, he began creating jerky recipes in his home kitchen in McKinney, Texas and within a few weeks, he brought his beef jerky out to the course as a snack for himself. Several players tried it and said it was the best jerky they had ever tasted. Soon, other players began searching through Jeff’s players’ bags hunting for his legendary jerky. Long story short, word started flying around the tour. Demand soared, and players were searching for their own stash of Jeff’s jerky, and several even provided flavor suggestions! Finally, after unrelenting requests, Jeff started making and selling his jerky to the greatest golfers on earth, and within no time, no bag on tour was complete without Jeff’s jerky in it. Now it is the official jerky of the PGA Tour.

Caddie Created. Player Approved.


Carlos Silva, CEO of World Team Tennis (WTT)



Rick talks tennis with the CEO of World Team Tennis, Carlos Silva this week. Recorded at the Racquet Sports Expo in Orlando.

Silva is planning big things for the summer, World Team Tennis season.

Silva took over the position of Chief Executive Officer (CEO) in 2019.

Prior to joining WTT, Silva served for four years as League President of the Professional Fighters League (PFL), and CEO of World Series of Fighting (WSOF). He was the architect of the turnaround at PFL with the creation of the first MMA League Format and subsequent rebrand following the sale of WSOF to a new ownership group led by Donn Davis.

“Tennis has been a cornerstone throughout my life and I look forward to working hand-in-hand with the tremendously talented men and woman at WTT to achieve our common goal of linear and digital growth and promoting WTT‘s fantastic format in 2019 and beyond,“ said Silva.

Silva launched and served as Chief Operating Officer (COO) and President of NBCU‘s Universal Sports Network, and Senior Vice President (SVP) with AOL Time Warner. While at AOL he was responsible for developing AOL Sports, News, and Money into top premier digital destinations. Silva also remains as a Board Advisor for PARK LANE, the premier sports investment bank in Los Angeles, where he previously served as Partner.

His production expertise includes hundreds of live major sporting events, including a wide variety of Olympic and International Events. He holds a BS from Boston College and a MS from George Washington University. Carlos also has a passion for tennis and played for Boston College before playing on the pro tennis satellite tour.

Have a listen to Rick and Carlos.


Kyle Petty, NASCAR Broadcaster, Former Driver, Legendary Racing Family



Rick is joined for a fast-paced interview this week, by a member of the legendary NASCAR family, Kyle Petty.

Petty was in Atlanta promoting Coca-Cola, the upcoming NASCAR season and the Atlanta race, the Folds of Honor QuikTrip 500.

He is former stock car racing driver, and current racing commentator. He is the son of racer Richard Petty, grandson of racer Lee Petty, and father of racer Adam Petty, who was killed in a crash during practice in May 2000. Petty last drove the No. 45 Dodge Charger for Petty Enterprises, where he formerly served as CEO; his last race was in 2008.

Kyle is a delight to talk to and a wealth of information, not only about the history of NASCAR, but also about the future of NASCAR and racing technology.

Have a listen to Rick and Kyle Petty.

 

 


George Lynch, Men’s Hoops Coach at Clark Atlanta, 12-year NBA Career



Rick has the pleasure of talking to one of the classiest guys in basketball for this “Tech of Sports.”

Former North Carolina star, longtime NBAer and current Men’s Basketball Coach at NCAA DII, Clark Atlanta, George Lynch.

With the men’s DII and DIII championships also to be crowned in Atlanta this April, Lynch hopes his squad will be a part of the action. Lynch is in his second year as head coach of the Clark Atlanta University Panthers men’s basketball team.

Lynch’s squad finished 14-12 in 2018-19, 10-7 in Southern Intercollegiate Athletic Conference play. The Panthers ranked in the top half of the SIAC in scoring offense, scoring defense, offensive and defensive rebounding, and scoring margin, and were third in turnover margin, assists-to-turnover ratio. They finished second in 3-point field goals made and free throw percentage.

Lynch spent 12 years in the NBA after being a first-round draft pick by the Los Angeles Lakers in 1993. A defensive force, Lynch also was the first rookie since Magic Johnson to score 30 points in a game. He played for four NBA teams during his career (L.A. Lakers, Vancouver Grizzlies, Philadelphia 76ers, and the New Orleans Hornets), playing the NBA Finals with the Philadelphia 76ers in 2001. He was also a second-team All-NBA defensive player that year.

After his playing career, Lynch worked with Southern Methodist University in player training and development and ran a non-profit youth basketball organization in the Dallas area. In 2010, he joined the University of California-Irvine, first as an assistant athletic director for Community Relations and then as a strength coach for the men’s and women’s basketball programs. He served in the same capacity at SMU from 2012 to 2015 before becoming the school’s player development coach in 2015. He has been assistant coach with the Grand Rapid Drive of the NBA’s “G” League since 2017.

Lynch, a graduate of the University of North Carolina, helped lead the Tar Heels to the 1993 Atlantic Coast Conference championship, along with the NCAA National Championship where he was the Most Valuable Player of the NCAA East Regional. Lynch, a four-year letterman, was captain of the 1993 team, was on the NCAA’s All-Tournament team.


Chip Beck, PGA Tour Winner for Pitchfix



Rick is joined by PGA Tour winner and all around nice guy, Chip Beck at the 2020 PGA Show, where he was appearing again for Pitchfix.

Chip Beck is a three-time All-American at the University of Georgia. He has four victories on the PGA Tour and twenty runner-up finishes. He spent 40 weeks in the top 10 of the Official World Golf Rankings between 1988 and 1989.

He was born in Fayetteville, North Carolina. He was the runner-up at the 1993 Masters Tournament, and was tied for runner-up at the 1986 and 1989 U.S. Open championships. He is also noted for his stellar play at the 1991 Ryder Cup held at the Kiawah Island Golf Resort and is a three-time Ryder Cup participant, also playing in 1989 and 1993 at The Belfry Golf & Country Club in Sutton Coldfield, England. He won the Vardon Trophy in 1988.

Beck shot a round of 59 in the third round of the 1991 Las Vegas Invitational on the Sunrise Golf Club (par 72) in Las Vegas, Nevada, one of only six players in the history of the PGA Tour ever to do so. His round included 5 pars and 13 birdies (a PGA Tour record for birdies in one round) including a three footer on the 18th hole. Beck finished tied for third in the tournament. He also shot a hole-in-one (also a double eagle) at the par-4 9th hole in the first round of the 2003 Omaha Classic, a Nationwide Tour event. It was the first in Nationwide Tour history and second recorded in the history of the PGA Tour umbrella combined. Chip also has played on the PGA Tour Champions.

Pitchfix’s new products will broaden the company’s product portfolio beyond divot tools. In addition to the Greenkeeper Pro divot repair tool, the PickCup, AquaBrush and AimPRO are going to be offered in 2020.

The Greenkeeper Pro is being reintroduced at the 2020 PGA Merchandise Show and now features a more flexible green maintenance solution for all playing surfaces. After significant on-course testing with professional greenkeepers around the world, Pitchfix has developed the Greenkeeper Pro to provide a simple but effective professional ball mark repair solution for all greens surfaces. Utilizing the company’s proprietary RepairTech pin technology, the Greenkeeper Pro is now the most complete repair tool available for professional greenkeepers and golfers alike.

The 33” Greenkeeper Pro is constructed of a rubberized handle, carbon fiber shaft and a spring loaded steel cast head with stainless steel ‘teardrop’ pins. With one push down on the handle into the ball mark, the stainless steel prongs in the head pull up, creating a level surface and a perfectly fixed ball mark without bending down.

The Greenkeeper Pro comes in a two-pack with each tool designed for varying degrees of green hardness.

PickCup is a device designed to improve the efficiency of removing golf balls from the cup while maintaining the integrity of the grass surrounding the hole.

The creation of PickCup is in large part a result of the new R&A and USGA rule that now allows flagsticks to remain in the hole while putting a ball from on the green. Many golfers, when removing the ball from the cup, will insert their hand or putter between the flag stick and the edge of the hole, creating damage to the hole edges. This causes the greenkeeper to move the hole around the green, creating extra repair and maintenance work.

The PickCup solution, easy to install and replace, has a soft edge to protect the grass around the hole and easily fits on any flagstick. PickCup helps improve speed of play, eliminates damage to the edge of the hole, reduces the need for new pin placements and eliminates the requirement to bend over to the retrieve balls.

AquaBrush is a new essential device for golf bags, fitted with interchangeable and replaceable brush-heads and a water reservoir used to clean club heads. Press the button on top of AquaBrush and a spray of water shoots out and on to the club face. Wipe it clean with a towel or the brush attached at the base of the grip.

Aquabrush is available in multiple colors and as with Pitchfix’ range of award winning divot tools, can be logo’s with a club crest, tournament brand or logo.

AimPRO is a compacts, circular ball marker with a mirror on top designed as a practice aid to help golfers learn and master the Aimpoint method of reading the break of a putt. The mirrored surface is placed upon the putting green and helps the golfer learn how to calculate the correct scale of any slope on the green and adjust their aim accordingly. The system promises to help users find the right line and improve the accuracy of their putting. AimPRO is designed to help golfers of any ability learn this relatively new method of reading the break that is proving increasingly popular with Tour Pros.

Founded in 2005, Pitchfix is the market leader for switchblade divot tools and other golf green related products in Europe and Asia and is renowned for its high standards in design and product quality. It aims to be the market leader in divot tools and other golf related products in the United States by designing, manufacturing and distributing an ever-growing line of high quality and innovative European designed products through selected distribution partners.

Pitchfix currently offers an array of diverse and innovative products for golfers worldwide: Twister 2.0 Divot Tool; Classic Divot Tool; Hybrid 2.0 Divot Tool; XL 3.0 Divot Tool; Alignmee Marker Alignment Tool, Hatclip Ball Marker, The Tour Edition and Tour Edition 2.5 Divot Tool, the Multi Marker Chip, Greenkeeper Pro, PickCup, AquaBrush and AimPRO.

The Pitchfix Fusion 2.5 was named “Best Divot Repair Tool” by Golf Digest in its 2019 Editors’ Choice Awards for the third consecutive year.