Category Archives: Tech of Sports

From the shoes we wear on our feet to the high definition televisions in our living room, wearable devices, the sports universe is a breeding ground for technology. Writer and Photographer Rick Limpert will examine this each week on The Tech of Sports – With guests which include athletes, inventors and journalists that cover the intersection of sports and technology.

Nicole Tirado, CEO of Tearado Tech

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Rick is joined by Nicole Tirado of Tearado Tech, this week.

Nicole is the CEO of Tearado Tech. She is trying to make healthier living simple despite a hectic schedule, unanswered emails and crumbs on the kitchen floor with the smart and sustainable teaware collection.

By infusing tea + technology, she has led Tearado Tech to create the first Smart Tea Tumbler and tea travel collection. When she’s not working she is indoor cycling, squeezing macadamia nuts through a cheesecloth and concocting new plant based meals for her loquacious toddler, Phoenix Joli.

Nicole is a certified SCRUM Master and holds a Bachelor’s Degree in Sport Management from the State University of New York at Cortland. She has 10 years of experience creating new experiences, products and programs. She helped ideate and produce the first New York Knicks Poetry Slam at Madison Square Garden in 2006. She began her professional career managing $10M in sales at the largest Consumer Packaged Goods corporation in the tobacco sector (Altria Group, formerly Phillip Morris USA). She then transitioned to the Tech sector in 2011 and helped birth the first open source Public Cloud with NASA. She designed the sales readiness program preparing US and APAC sales for launch. She then transitioned to London in 2014 and traveled the United Kingdom instructing business owners on how to leverage Hybrid Cloud to scale their businesses.

Let’s talk tea.

TeaRado Tech debuted the first wireless self-heating smart tea tumbler at CES 2019. Now drinkers can get hot tea from the first sip to the last.

While the US tea industry is only $25 billion away from being on par with coffee, there are still far less products for the tea enthusiast on the market than there are for java fans. TeaRado Tech is debuting the only wireless, self-heating smart tea tumbler that executes the heating of water, steeping of tea leaves and removal of the leaves.

TeaRado Tech’s eco-friendly and sustainable wireless self-heating smart tea tumbler heats water from room temperature to 170 degrees Fahrenheit in less than 20 minutes. To brew tea, the tumbler utilizes an automatic reverse French press that allows the loose leaf tea leaves to be exposed to water for a set duration of time before pushing them out of the water and sealing them off in a vacuum until the second steep or the user disposes them. Each tumbler will make two cups of tea at a time, is fully portable during the heating process and maintains liquid temperature for up to 13 hours. Removable, rechargeable batteries will be included with each wireless self-heating smart tea tumbler.
The corresponding app allows the user to control steep time, water temperature and will integrate seamlessly with other smart devices.

Check out what accessories are available so far here: https://tearado.tech/shop/.

TeaRado Tech’s wireless self-heating smart tea tumbler will retail for $150, including the app. A crowdfunding campaign is set to launch in 2019 and direct to consumer and retail orders are estimated to start being fulfilled in January 2020.
For more information, please visit TeaRado Tech at www.TeaRado.Tech.

Thanks to Nicole for coming and being a great interview and best of luck moving forward.

Notes: There is a trend for many athletes of those looking to stay healthy – instead of sodas, diet drinks and sports drinks… many turning to tea.

Feel free to read this piece on the top marathon runners from Kenya and their training: https://www.theguardian.com/sport/2018/oct/11/drink-a-lot-of-tea-what-can-be-learned-from-a-kenyan-marathon-great

Nicole Tirado

Brendan McCarthy, KemperSports, National Director of Marketing and Sales

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As we approach the PGA Golf Show in Orlando, Rick is joined by Brendan McCarthy of KemperSports. Brendan is the National Director of Marketing and Sales and there is no better person to talk the business of golf as we look ahead to 2019.

Brendan McCarthy joined KemperSports in 2009 as a Regional Sales and Marketing Director and was promoted to serve as the National Director of Marketing and Sales. Mr. McCarthy has over 20 years of hospitality industry experience driving revenue and brand engagement results for resorts, private clubs and daily-fee operations. Brendan specializes in using data analysis to drive marketing and sales improvement. Previously, Brendan was a Director of Marketing for Vail Resorts and he earned both his MBA and BSBA from the University of Denver. Brendan is married with two young children living in the greater Chicago area where he volunteers as a youth sports coach and has served on the Youth Advisory Board for the First Tee of Greater Chicago and as a Commissioner for the Village of Wilmette Transportation Commission.

Founded in 1978, KemperSports has a rich history as a family-owned business with more than 7,000 staff members. From our first development project at Kemper Lakes Golf Course to our award-winning portfolio of over 130 facilities, including many nationally-ranked courses and tournament venues, our clients are at the core of the KemperSports family.

With a longstanding history of innovation and superior client solutions, KemperSports takes a unique, customized approach to each client. We employ the best people in the industry and provide ongoing education and continual review of processes to provide our clients with operational excellence and exceptional customer experience.

Mr. McCarthy is based in the KemperSports Northbrook, IL office.

He and Rick talk about the state of golf, what KemperSports is looking to do in the future and getting the word out about being a lifetime and family sport.

Pat Hegewald, On Air and Online with Kenosha Sports Extra

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Joined this week by my friend, Pat Hegewald this week for a fun episode.

Here’s how Pat describes himself:

Technology sales, sports enthusiast, decent father, excellent grandfather and all around solid citizen. Playing fantasy sports since 1988, working in sports talk radio in some capacity since 1990 with over 400 live play by play calls for high school and college games. Lover of all things Wisconsin (the Brewers run in the summer of ’18 was epic) and equal proponent of all thinks Kenosha….my hometown.

Pat and I talk about his love of sports and how that spawned a part-time career in sports broadcasting and sports talk.

He hosts Kenosha Sports Extra each Wednesday night on AM 1050 WLIP in Kenosha, WI and runs the Kenosha Sports Extra website.

He’s also a technology professional by day. We also talk about his regular caller, “Shirley.”

Let’s hear what Pat has in the works and as Pat always says… KTown Rocks!

Pat Hegewald

Alex McCarthy, CEO of CheerLife

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Rick is joined by Alex McCarthy of CheerLife this week.

CheerLife is the first and only digital social platform designed to connect the entire world of cheer while tracking, changing, and rewarding behavior in athletes all over the world. Created by a team of cheerleading world champions and Skylab’s cutting-edge technology, the app collaborates with influencers, sponsors, and brands to help recognize and reward young athletes for being consistent and reaching their goals.

CheerLife’s partnership with Skylab has enabled them to team up with major brands such as German sportswear manufacturer, Puma.

Puma is now rewarding athletes who display the following basic building blocks of life with 25% off all purchases at Puma.com

McCarthy said they stress:

  1. Actions to become a better cheerleader
  2. Actions to become a better person
  3. Actions to make the world a better place

Example actions include positive behaviors such as completing homework, giving parents compliments, and making a new friend.

The kids earn digital badges for completing these actions a set amount of times and then modeling their behavior for others by sharing online and within the CheerLife app.

“We are excited to team up with such a motivational brand. It’s a great feeling to align with a brand such as Puma simply to reward those student-athletes that work hard both on and off the mat” – Alex McCarthy, CEO of CheerLife.
McCarthy explains that there are big plans to keep growing in the future as the sport of cheerleading keeps growing.

McCarthy is a successful engineer, that turned the idea of connecting the cheerleading industry with an application into a reality for cheerleaders across the globe.

Running the show from San Diego, California, Alex has a vast array of experience both in and out of the cheer world. He has competed at the top level as an athlete, coach, and choreographer – competing & coaching with the California All-Stars since 2007. Accompanying a very successful career in cheer, Alex can be seen in films such as Bring it On 5: Fight to the Finish and Fired Up. Outside of cheer, Alex’s experience is in engineering, with a Bachelor of Science in Construction Engineering.

Alex McCarthy

Nick Hill, Sure Petcare and Animo Dog Tracker

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Great to talk dogs this week and ways to train your dog and keep him healthy with Nick Hill, from Sure Petcare.

Worn on a dog’s collar, Animo comes with three different sized attachment bands, making it suitable for dogs of all sizes. Weighing just 22g, Animo is lightweight, comfortable and waterproof. It sits flat against the collar and its “twist and lock” fitting not only makes it easy to attach and detach, but also holds the unit firmly in place. It operates using a standard coin cell battery which lasts for six months, preventing the need for regular charging.

Nick says this is a the lifelong activity and behavior monitor which learns and accurately interprets the unique behavior and activity patterns of a dog. Animo delivers insights into a dog’s activity and sleep, as well problem behaviors such as shaking, scratching and barking. These insights help owners to understand the changing needs of their pet over its lifetime, enabling them to provide proactive and personalized pet care.

Key features of Animo and the Sure Petcare app include:

Activity: Set and monitor daily activity goals, check last walked time and view activity reports by day, week, month and year.
Sleep Quality: Hour-by-hour sleep quality report throughout the night; a poor night’s sleep can be an indication of stress, discomfort or illness
Calories: track the calories burnt by your dog and compare this to a recommended daily target based on their breed, age and weight
Behavior tracking: receive alerts for increased barking, scratching or shaking
Connect with family and friends: Animo can be synced by any member of your app household and owners can share access to the app with their friends and family.

Enjoy this talk with Nick as his company gets ready for CES 2019 in Las Vegas.

Kiana Reeves, Ben Odell of Foria Wellness

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We talk Foria Wellness this week, with Kiana Reeves and Ben Odell.

Lower back pain and pelvic pain are incredibly common ailments for men: half of all men will experience prostatitis in their lifetimes, along with other ailments like sciatica that cause pain in the lower back and pelvic regions. Fortunately, there’s an unorthodox new method for men to treat lower back and pelvic pain that’s not only safe but also highly effective: CBD suppositories.

Foria Wellness has released a new line of suppositories with broad-spectrum CBD and other organic ingredients (including cocoa butter) that’s designed to treat lower back pain and pelvic pain in men. Foria is currently conducting research with Harvard Doctor Staci Gruber to understand more about how the endocannabinoid receptors in the pelvis work; but what we do know now: Back and pelvic pain are dramatically reduced with this product and all without harmful drugs or surgeries.

There is a lot of misinformation about CBD products out there and Kiana and Ben are helping educate.

Kiana is the Community Education Director at Foria, a wellness company that makes cannabis-infused sexual and whole body wellness products. She is also a full-spectrum doula, a somatic sex educator, and a STREAM practitioner – a “hands on/ hands in” approach to supporting women and people with vulvas in healing scar tissue, birth injuries, and other common pelvic issues. She is also the Co-founder of The Tulip, a platform to educate and offer tools that support lifelong sexual wellness, pelvic and vaginal self-care.

Ben directs branded content at Foria — from product packaging to video interviews to deep dive blogs on the science of sex and cannabinoids. He’s been in the natural products industry over a decade, with a focus on traceable supply chains and transparency marketing for ethical companies in fields ranging from biofuel to organic food and mobile apps. Ben studied English Literature at Harvard College, and Architecture at UCLA.

We ask about the rise of CBD products and if athletes can benefit from the products.

You can see more here.

Foria