Tag Archives: NFL

Lara Krug, Kansas City Chiefs Executive Vice President and Chief Marketing Officer

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Rick talks with Lara Krug from Adobe Summit in Las Vegas.

Lara Krug was hired as Kansas City’s Executive Vice President and Chief Marketing Officer on June 29, 2021 and begins her third season in the National Football League in 2023.

As the first CMO in franchise history, Krug oversees all club marketing functions, including brand marketing; community outreach; digital, social and website operations; influencer activation; event entertainment; content production and the Hunt Family Foundation.

Reporting directly to team President Mark Donovan, she strategically and proactively works across the organization to identify opportunities to help internal and external stakeholders achieve key growth objectives. Employing short- and long-term strategies, Krug and the marketing team are focused on brand extensions and loyalty with current and new fans; engaging with fans through original content across all the club’s social, digital and mobile channels; as well as creating once-in-a-lifetime experiences domestically and globally all in an effort to welcome all to Chiefs Kingdom.

In addition to managing all domestic marketing efforts for the team, Krug is leading the club’s international growth in both Germany and Mexico as part of the NFL’s IHMA (International Home Marketing Area) announcement in 2021. This league initiative grants clubs access to international territories for marketing, fan engagement and commercialization, enabling the Chiefs to build a more robust global brand while driving NFL fan growth internationally.

Prior to joining the Chiefs, Krug spent more than seven years in multiple marketing roles with Anheuser-Busch InBev, eventually taking over as Vice President of U.S. Marketing for Stella Artois (2018-21). Before leading the national marketing efforts for Stella Artois, she served as the Vice President of U.S. Marketing for Anheuser-Busch InBev’s Regional Brands, including Estrella Jalisco, Landshark, Presidenté, Beck’s and Kirin. Those roles saw her develop and lead experiential platforms and campaigns around Super Bowl LIV (2020) and the FIFA World Cup (2018). She also held positions as the Director of Global Experiential Marketing and Director of Global Digital and Media Operations at Anheuser-Busch InBev.

Before joining A-B InBev, she spent three years with L’Oréal USA, where she finished her time as Associate Vice President of Global Digital Marketing, overseeing the creation of digital and social content toolkits, CRM and data capture strategy. Prior to L’Oréal, Krug was the Manager of Online Marketing for Avon Inc. and Avon.com and was a Media Strategist for multiple national clients at PHD Media.

Andrea Kremer, Award Winning Sports Journalist, NFL Thursday Night and More

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Rick is joined by Andrea Kremer this week.

Andrea Kremer and Hannah Storm became the first-ever female duo to call an NFL game in 2018, and are two of the most accomplished sports journalists in the business. They are back for their fourth year of calling Thursday Night Football on Prime Video, and speak to their legendary careers, their outlook for the season, as well as new ways for fans to explore and enjoy Thursday Night Football!

From the early season division rivalry game between the Seahawks and the Rams to the mid-winter battle between the Packers and the Browns, Thursday Night Football is THE hot ticket for football fans this season! Announcers Andrea Kremer and Hannah Storm will be back in the booth for the fourth straight season as they continue to make history as the first female duo to call NFL games. With decades of experience as storytellers, the Storm-Kremer feed brings a unique voice and viewpoint to every game!

Kremer talks about the new and exciting ways to live stream the game each Thursday on Prime Video, with features that let fans customize how they watch. Fans get ‘insider access’ to things like live stats and data previously only available to coaches and announcers, all without taking their eyes off the game.

Andrea Kremer (born February 25, 1959) is a multi-Emmy Award-winning American television sports journalist. She currently calls Thursday Night Football games for Amazon Prime Video making sports history, along with Hannah Storm, by becoming the first all-women booth to call any major men’s team sport, not just football.[1] Kremer is also Chief Correspondent for the NFL Network[2] and previously led the network’s coverage and in-depth reporting on health and safety. Her other current roles include correspondent for HBO’s Real Sports with Bryant Gumbel as well as co-host of We Need To Talk, the first ever all-female nationally televised weekly sports show on CBS. Until the 2011 season, she worked as a sideline reporter for NBC on the network’s coverage of Sunday Night Football.

In 2018, Kremer received the Pete Rozelle Radio-Television Award from the Pro Football Hall of Fame.[3] She has covered more than 25 Super Bowls, the NBA Finals and All-Star Game, the Major League Baseball All-Star Game and League Championship Series, college football bowl games, hockey’s Stanley Cup Playoffs and Finals, the NCAA Men’s Basketball Tournament, U.S Olympic basketball trials, 2012 U.S. Olympic swimming trials, and the PGA Championship.

Great to be joined by Andrea.

Jordan Babineaux, former NFL player, Author, Entrepreneur and Business Coach

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Jordan Babineaux, former NFL player turned entrepreneur and business coach, joins Rick this week. He helps people embrace change and pivot for growth — using their strengths to overcome adversity, staying motivated for the long run.

Babineaux, a serial entrepreneur, shares his insights in his new book, PIVOT TO WIN.

Topics include:

• Why you should establish a personal “Ground Zero” with time to reflect on what’s important to you
• Why you need to find people who will hold you accountable
• What to do when you come up against a “no”
• How to stay focused on what’s ahead, rather than be distracted by what’s in the rear view mirror
* How to employ both a growth and service mindset

By sharing his accomplishments, failures, and missteps in PIVOT TO WIN, Babineaux gives readers dozens of tools that they can apply to themselves. His book is the ultimate guide to success in life, sports, and business.

Jordan Babineaux, author of PIVOT TO WIN, transitioned from nearly a decade playing in the NFL to become a sports broadcaster, entrepreneur, and business executive. He currently serves as the “voice” of the Seattle Seahawks on both television and radio, while also helping organizations, teams, and leaders navigate their pivots.

Babineaux and his brother Jonathan, former defensive end for the Atlanta Falcons, founded a company that produced several filmed comedy specials as well as the movie Woman Thou Art Loosed. They also launched a specialized car service in Seattle and created the Babineaux Foundation, a nonprofit that gives back to their hometown of Port Arthur, Texas, and contributes to Lupus research.

Jordan Babineaux holds a bachelor’s degree in Mass Communication from Southern Arkansas University and an MBA from Seattle University. He lives in Seattle with his wife and three children.

Scott Hansen, NFL RedZone

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Rick joined in an NFL Network conference call with Scott Hansen back at the start of the football season.

Are you a fan of Red Zone on Sundays?

Scott brings you live football coverage for 7 hours straight, changing the way you watch football.

Every touchdown from every game, every Sunday afternoon during the NFL regular season.

When a team reaches the 20-yard line, (i.e. the “red zone”) NFL RedZone cuts to the local broadcast of that game. NFL RedZone also takes fans back to watch any turnovers, game-changing plays and scoring plays outside of the designated red zone, so they can see all the incredible action Sunday afternoon games have to offer.

NFL RedZone can show up to 8 games at a time, using the NFL RedZone Octobox screen, making it the perfect Fantasy football companion – NFL fans can follow all the action and improve their fantasy football roster. Join host Scott Hanson for live coverage of all the best NFL action from across the country.

NFL RedZone’s host, Scott Hanson

Scott Hanson is the host of NFL RedZone. In addition to his responsibilities for NFL RedZone, Hanson is also a host for NFL Network’s on-location coverage of NFL events such as Super Bowl, NFL Scouting Combine, NFL Draft, free agency and more.

Hanson joined NFL Media in 2006 as a national reporter covering all 32 teams. He transitioned into studio hosting in 2008, and was named the host of NFL RedZone during its inaugural season in 2009. Produced by NFL Network, NFL RedZone whips around every NFL game on Sunday afternoons delivering the touchdowns and most exciting moments live and in high definition. NFL RedZone and Hanson are widely praised by the fans and media.

Dr. Leigh Ann Curl, Head Orthopaedic Surgeon for the Baltimore Ravens

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Rick is joined by one of the most well respected doctors in sports this week, on “Tech of Sports.”

Dr. Leigh Ann Curl is the Chief of Orthopaedics at MedStar Harbor Hospital. As part of the MedStar Sports Medicine team, Dr. Curl is the head orthopaedic surgeon for the Baltimore Ravens. She has been with the Ravens since 1998.

In March 2018, she was elected President of the NFL Physicians Society. As president, Dr. Curl will help provide direction and support for the physicians and athletic trainers to ensure athletes receive the highest standard of medical and surgical care.

Rick talks with Dr. Curl as she is serving as a judge in the NFL First and Future competition in Atlanta during Super Bowl Weekend.

In addition, she is currently assistant team physician for the Baltimore Orioles, and has also served as team physician for the University of Maryland Terrapins, the New York Mets, USA Women’s Basketball, USA Women’s Rugby, Johns Hopkins University and St. John’s University in New York.

Dr. Curl is a fellow of the American Academy of Orthopedic Surgery and a member of the American Orthopedic Society of Sports Medicine. She is board certified and has trained at Johns Hopkins Hospital and the Hospital for Special Surgery. She received her undergraduate degree from the University of Connecticut where she played collegiate basketball. Her expertise is sports-related injuries and complex conditions of the shoulder and knee.

Fascinating talk and Dr. Curl, is a fountain of knowledge.

Scott Hansen, NFL RedZone

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Rick is joined this episode by Scott Hansen, host of the popular NFL RedZone channel each Sunday.

Hansen was in Atlanta for Super Bowl week in Atlanta, hosting the NFL’s 1st and Future event. This is an annual “Shark Tank” like competition where football ideas are brought before a panel of judges and could become an actual product the NFL could use.

In 1993 Hanson landed his first job as an anchor and reporter for NBC affiliate WPBN-TV in Traverse City, Michigan. He then moved to Springfield, Illinois in 1994, sticking with NBC to be a reporter for WICS-TV. Next, Hanson headed south to ABC affiliate WFTS-TV in Tampa, Florida, where he covered the Tampa Bay Buccaneers rise under coach Tony Dungy.

Scott then did a two-year stint in 2000 with Comcast SportsNet Philadelphia, where he served as an anchor on SportsNite as well as intermission reporter for the Philadelphia Flyers. In 2002, Hanson moved to sister network Comcast SportsNet Mid-Atlantic in Bethesda, Maryland, where he served as a main anchor and reporter. There, Hanson was reunited with his former WFTS-TV colleague Sage Steele, who joined CSN Mid-Atlantic a year earlier (2001).

In 2006, Hanson left CSN Mid-Atlantic to join the NFL Network, where he serves as a reporter, anchor, and host.

As of 2009, Hanson is a National Correspondent and host of NFL Network’s show, NFL RedZone which debuted in Fall of 2009. On Sundays he presents NFL coverage live and on Mondays hosts Up to the Minute looking at NFL games from the previous week along with a preview of the Monday Night Football matchup. In addition, Hanson also co-anchors NFL Total Access during the week.

Scott talks about the competition he just hosted, his love of tech and the RedZone.

NFL RedZone take fans from game to game to see the most exciting plays. Fans catch their favorite teams and players in HD every Sunday afternoon during the season – all on one channel.