Rick is joined by Mark DiMassimo of DiGo this week.
March 13th is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies.
How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers?
Mark DiMassimo, Founder & Creative Chief of DiGo, a creative agency promoting better habits by building businesses using Positive Behavior Change marketing can give an in-depth look into:
Consumer habits companies should consider when advertising during March Madness
How companies can best ensure they gain the desired habituation among consumers through advertising
Issues impacting college athletes companies should consider in advertising to inspire positive consumer habits
The future of advertising during college sports, and what this year’s March Madness will reveal
A fun and informative talk. Mark and Rick get you ready for what you may see along with the blocks, dunks and buzzer beaters.
Joined on this episode by Dylan Elder, the Founder and CEO of Monster Roster, a powerful algorithm-driven platform that helps you make the right picks in sports betting (it was the first company admitted to the Philadelphia 76ers Innovation Lab). Rick and Dylan talk the new one-and-done rule and NBA, MLB or NFL trending topics.
Legal sports wagering is taking off across the country and there are many topics to discuss. One-and-done remains a point of discussion, and Dylan talks about the good, the bad, and the ugly sides to letting prospects enter straight from high school; whether abolishing the rule makes sense; and how lowering the age limit will fundamentally change the game.
Dylan founded Monster Roster at the perfect time as more and more states propose bills for sports betting legalization. Dylan’s algorithm has the highest ROI compared to other props and betting sites. Monster Roster was the first company admitted to the Sixers Innovation Lab, and while working side by side with actual players, Dylan developed a tool to draft the ultimate fantasy leagues and now that has moved to the sports betting arena.
Dylan is Founder and Chief Executive Officer of Monster Roster, a DFS and sports betting pick recommendation subscription service with a total ROI of 347% within the past year. He founded Monster Roster in 2015 at the age of 18. In Monster Roster’s first year of business, Elder generated $100,000 in revenue while in high school and then later while in college.
Elder expressed the entrepreneurial spirit at a young age. When he was 10 years old he would write fantasy football guides in exchange for free video games from his father’s office. Years later as a freshman and sophomore in high school, Elder converted those guides into a sports fantasy blog. Elder regularly drafted fantasy lineups for his friends to test out on FanDuel/DraftKings.
In June 2016, Elder entered Monster Roster at the biannual Fantasy Sports Trade Association Conference Elevator Pitch competition, reserved for up-and-coming fantasy businesses, and placed second out of 16 contestants. Following the elevator pitch contest, Elder was introduced to the Philadelphia 76ers Innovation Lab Crafted by Kimball. After applying, Elder underwent a series of interviews and meetings with Sixers Innovation Lab CEO Seth Berger. Monster Roster was admitted as the first company into the Sixers Innovation Lab. Elder started the program on August 22, 2016.
He developed the daily fantasy aspect of Monster Roster in the Sixers Innovation Lab for two years under the guidance of Seth and Sixers executives. With the legalization of sports betting in June of 2018, Monster Roster pivoted its product and algorithm to offer sports betting picks for spreads, money lines, over/unders, and prop bets. Monster Roster left the Innovation Lab in October of 2018 to continue to grow the sports betting aspect of the business.
Elder attended Georgetown University. After completing his freshman year at Georgetown, Elder postponed school to pursue his dream of developing and growing Monster Roster. Elder intends to return to school.
A fascinating discussion with Dylan, hope you enjoy!
