Category Archives: Tech of Sports

From the shoes we wear on our feet to the high definition televisions in our living room, wearable devices, the sports universe is a breeding ground for technology. Writer and Photographer Rick Limpert will examine this each week on The Tech of Sports – With guests which include athletes, inventors and journalists that cover the intersection of sports and technology.

Kami Day, COO of Muscle MX

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CBD that is simple, natural, and powerful with results you can trust.

That would be Muscle MX.

Rick talks with Kami Day, the COO of Muscle MX on this episode of “Tech of Sports.”

CBD (cannabidiol) comes from hemp plants and works with your body’s natural biochemical balancer – the Endocannabinoid System (ECS). Endocannabinoids are found many of your body’s key functions; the central nervous system, immune system, brain, organs and joints.

Muscle MX uses purposefully formulated CBD extracts in our topicals to unlock your body’s natural ability to work with the ECS to reduce inflammation, increase needed blood flow and reduce pain. Those who use our premium CBD oil tinctures feel more focused, experience a sense of calm, and have healthier sleep cycles.

CBD and hemp are fast becoming household names, but there are still a few misconceptions. Hemp is not marijuana. Hemp contains less than .3% THC which is the psychoactive compound most commonly associated with marijuana. The elevated levels of CBD in hemp are non-psychoactive and work synergistically with your body to improve performance and overall health and quality of life.

We believe that everyone should be able to live full and active lives. There are adventures to take, races to run and mountains to climb. Muscle MX products are created to liberate you to do the things you want to do!

Muscle MX is a trusted source for innovative, safe and effective products that enhance your body and active lifestyle.

We are proud to provide our customers with products that are simple, natural, and powerful with results you can trust.

Kami is the COO of Muscle MX and a delight to meet and talk with about their great line of CBD.

Roi Mozer, COO of Pico

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Rick is joined for a jam packed episode this week, with Roi Mozer of Pico.

Pico is an Israeli SportsTech startup working with Sports Organizations and brands looking for innovative sponsorship activations that convert better than industry averages. They turn engaged, anonymous fans into identifiable customers without the need to download or log-in, but using the fans’ preferred channels and give the teams a better idea of what their fans need and like.

Here are a few examples of what they do:

In-game live activation – St. Louis Blues
Case study – St. Louis Blues (video) & Forbes article
LA Clippers Jumbotron in-game activation
Live activation on Israeli Sports Channel
CHL – live FB activation

Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. A great “Tech of Sports” to start March 2020.

Jeff King, PGA Tour Caddie, Kingmade Jerky

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Jeff King. PGA Tour caddie, or jerky maker?

The answer is both! Thanks to Kingmade Jerky.

Rick talks to Jeff King this week on “Tech of Sports.”

Jeff King, Kingmade Founder, began his love for the game of golf at age 9, started his career as a professional caddie in 1998 and has worked with some of the world’s best players on the greatest stages in golf.

But he loved beef jerky.

Jeff moved full steam ahead creating and refining his own healthy jerky recipes. As a true competitor and diehard athlete who grew up playing five sports, Jeff never backed down from a challenge, and he worked tirelessly to get his recipe right. His first unofficial batch of Classic Recipe Kingmade Jerky was definitely worth all of the hard work. In 2012, he began creating jerky recipes in his home kitchen in McKinney, Texas and within a few weeks, he brought his beef jerky out to the course as a snack for himself. Several players tried it and said it was the best jerky they had ever tasted. Soon, other players began searching through Jeff’s players’ bags hunting for his legendary jerky. Long story short, word started flying around the tour. Demand soared, and players were searching for their own stash of Jeff’s jerky, and several even provided flavor suggestions! Finally, after unrelenting requests, Jeff started making and selling his jerky to the greatest golfers on earth, and within no time, no bag on tour was complete without Jeff’s jerky in it. Now it is the official jerky of the PGA Tour.

Caddie Created. Player Approved.

Carlos Silva, CEO of World Team Tennis (WTT)

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Rick talks tennis with the CEO of World Team Tennis, Carlos Silva this week. Recorded at the Racquet Sports Expo in Orlando.

Silva is planning big things for the summer, World Team Tennis season.

Silva took over the position of Chief Executive Officer (CEO) in 2019.

Prior to joining WTT, Silva served for four years as League President of the Professional Fighters League (PFL), and CEO of World Series of Fighting (WSOF). He was the architect of the turnaround at PFL with the creation of the first MMA League Format and subsequent rebrand following the sale of WSOF to a new ownership group led by Donn Davis.

“Tennis has been a cornerstone throughout my life and I look forward to working hand-in-hand with the tremendously talented men and woman at WTT to achieve our common goal of linear and digital growth and promoting WTT‘s fantastic format in 2019 and beyond,“ said Silva.

Silva launched and served as Chief Operating Officer (COO) and President of NBCU‘s Universal Sports Network, and Senior Vice President (SVP) with AOL Time Warner. While at AOL he was responsible for developing AOL Sports, News, and Money into top premier digital destinations. Silva also remains as a Board Advisor for PARK LANE, the premier sports investment bank in Los Angeles, where he previously served as Partner.

His production expertise includes hundreds of live major sporting events, including a wide variety of Olympic and International Events. He holds a BS from Boston College and a MS from George Washington University. Carlos also has a passion for tennis and played for Boston College before playing on the pro tennis satellite tour.

Have a listen to Rick and Carlos.

Kyle Petty, NASCAR Broadcaster, Former Driver, Legendary Racing Family

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Rick is joined for a fast-paced interview this week, by a member of the legendary NASCAR family, Kyle Petty.

Petty was in Atlanta promoting Coca-Cola, the upcoming NASCAR season and the Atlanta race, the Folds of Honor QuikTrip 500.

He is former stock car racing driver, and current racing commentator. He is the son of racer Richard Petty, grandson of racer Lee Petty, and father of racer Adam Petty, who was killed in a crash during practice in May 2000. Petty last drove the No. 45 Dodge Charger for Petty Enterprises, where he formerly served as CEO; his last race was in 2008.

Kyle is a delight to talk to and a wealth of information, not only about the history of NASCAR, but also about the future of NASCAR and racing technology.

Have a listen to Rick and Kyle Petty.

 

 

George Lynch, Men’s Hoops Coach at Clark Atlanta, 12-year NBA Career

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Rick has the pleasure of talking to one of the classiest guys in basketball for this “Tech of Sports.”

Former North Carolina star, longtime NBAer and current Men’s Basketball Coach at NCAA DII, Clark Atlanta, George Lynch.

With the men’s DII and DIII championships also to be crowned in Atlanta this April, Lynch hopes his squad will be a part of the action. Lynch is in his second year as head coach of the Clark Atlanta University Panthers men’s basketball team.

Lynch’s squad finished 14-12 in 2018-19, 10-7 in Southern Intercollegiate Athletic Conference play. The Panthers ranked in the top half of the SIAC in scoring offense, scoring defense, offensive and defensive rebounding, and scoring margin, and were third in turnover margin, assists-to-turnover ratio. They finished second in 3-point field goals made and free throw percentage.

Lynch spent 12 years in the NBA after being a first-round draft pick by the Los Angeles Lakers in 1993. A defensive force, Lynch also was the first rookie since Magic Johnson to score 30 points in a game. He played for four NBA teams during his career (L.A. Lakers, Vancouver Grizzlies, Philadelphia 76ers, and the New Orleans Hornets), playing the NBA Finals with the Philadelphia 76ers in 2001. He was also a second-team All-NBA defensive player that year.

After his playing career, Lynch worked with Southern Methodist University in player training and development and ran a non-profit youth basketball organization in the Dallas area. In 2010, he joined the University of California-Irvine, first as an assistant athletic director for Community Relations and then as a strength coach for the men’s and women’s basketball programs. He served in the same capacity at SMU from 2012 to 2015 before becoming the school’s player development coach in 2015. He has been assistant coach with the Grand Rapid Drive of the NBA’s “G” League since 2017.

Lynch, a graduate of the University of North Carolina, helped lead the Tar Heels to the 1993 Atlantic Coast Conference championship, along with the NCAA National Championship where he was the Most Valuable Player of the NCAA East Regional. Lynch, a four-year letterman, was captain of the 1993 team, was on the NCAA’s All-Tournament team.