According to Markets N Research, youth sports is an estimated $38 billion industry that is expected to grow to $69 billion in 2030.
Satish Kumar is the Professional Sports Industry Leader at Orion Innovation, a leading digital transformation and products development firm. He and his team work with global sports teams and leagues to help them oversee an athlete’s journey from inception to a professional career. Orion is the Digital Transformation Partner for Liverpool Football Club.
He joins Rick to discuss the growing youth sports industry and how technology is helping to track, organize, and manage the different global leagues and clubs for young participants.
The Pennysleever is a family business, founded by hobbyists, who believe that collectors would rather spend their money on their collection than their supplies. The motto says, we strive to offer top quality supplies at fair prices.
Rick talks with Isaac Alpert of The Pennysleever this week.
Whether you collect vintage or modern, rip wax or buy singles, we want to provide the products that keep your collection safe and looking great.
It’s now more important than ever for collectors to protect their collection.
Team Pennysleever is getting out into the world more, setting up at card shows around New York and New England. It has been a real thrill meeting Sleeveheads (yes, I am going to try and make that a thing) face to face! We’ve had a lot of really interesting conversations with collectors, and heard about what supplies you are looking for. We are taking notes, and expect some exciting announcements in the not-too-distant future.
Rick talks jet lag with expert, Dr. Steve Jasper this week.
Did you know that Olympic teams flying across multiple time zones can have their gold Olympic medal counts cut in half – or worse? And that the number of silver medals by Olympic medal teams actually increases when athletes travel long distances across multiple time zones – because athletes that were expected to win a gold medal come home with a silver one instead? Jet lag has a massive impact on the performance of athletes who travel. The difference between a gold and a silver medal is often measured in milliseconds, and jet lag is enough to have an effect.
Per Dr. Steve Jasper: “While I was researching my thesis in jet lag and executive performance, I decided to examine Olympic medal counts as a side project. After crunching the numbers for several decades’ worth of Olympic games, the results were crystal clear – jet lag has a definite and measurable impact on Olympic gold medal counts.”
There are three key things that can have a massive impact on transforming jet lag:
Know yourself – are you an owl or a fowl? Do you like to wake up at the crack of dawn, or at the crack of noon? There’s no guilt in honestly admitting you’re not a morning person – and that will affect how you manage your jet lag.
Flight direction – for most people, “east is a beast, west is best”. But for the real morning people among us, you might find it’s the other way around!
Sunlight – such a simple thing but getting outdoors for a few minutes in the middle of the day, or when you feel a bit drowsy, can reprogram the brain and wake you up.
Jasper is a recognized expert in the field of jet lag and executive performance, and is passionate about transforming the conversation around jet lag. His background was as a pharmacist, where he worked mainly in the hospital system before transferring to the pharmaceutical industry. He worked on several global clinical trials, and while working in a global HIV/AIDS trial he headed up a team with branches in San Francisco, Raleigh (North Carolina, USA), Cambridge (UK), São Paulo and Buenos Aires. He undertook lots of international travel in this role, and experienced firsthand the toll of jet lag.
After completing an executive MBA, Dr Jasper completed his PhD in international management, examining the impact of jet lag on business travelers, and he is regularly contacted by the media in all matters relating to jet lag, sleep, and performance.
As a result of his research, he is launching a suite of products to support business travelers in managing their jet lag. This includes a book, an app, workshops, and one on one coaching, as well as franchising products that alleviate jet lag. He is available for speaking engagements, and can work internationally either by video conferencing, or travel if required. Please feel free to contact us at drsteve@jetlagguy.com.au if you have any questions or require additional information.
Rick talks ankles this week with Tony Verutti, CEO of Betterguards.
Founded in 2014, Betterguards is a next-generation sports technology company led by CEO Tony Verutti. As CEO, Verutti brings both extensive experience in leading international operations, business development, and global licensing, with a dedicated commitment to sustainability. He spent the first decade of his career in management consulting working with high-tech firms throughout Silicon Valley before earning his International MBA from SDA Bocconi in Milan, Italy. His vision and leadership will be instrumental in overseeing all business functions across Europe and the U.S. while establishing the Betterguards technology as an essential ingredient in sports performance and injury prevention.
How does The BetterGuard work?
Betterguards intelligent ankle brace technology protects from common ankle injuries without sacrificing freedom of movement. During normal activity, The BetterGuard offers a full range of motion. In the event of sudden twisting or rolling, the mini piston activates to stabilize the ankle, allowing your body time to react before a serious injury can occur.
When do I use The BetterGuard?
The BetterGuard ankle brace is ideally suited for those who want to protect their ankles from common and frequent ankle injuries. Those who are at high risk of ankle turning or rolling during sports, work, or other everyday activities can benefit from the responsive ankle bracing technology.
The BetterGuard ankle brace can also be used in the rehabilitation process after an ankle injury to prevent further injuring the ankle. It’s important to consult your doctor or healthcare provider during the rehabilitation process to find out if the BetterGuard is right for you.
Rick talks everything Hooters this week in terms of marketing and sports with Hooters’ Senior Director of Marketing, Melissa Fry.
She has over 23 years in the hospitality industry, from management to marketing with proven success in guiding brand messaging and delivering impactful marketing solutions.
Hooters, a long-running partner of both Chase Elliott and Hendrick Motorsports, has officially unveiled the newly designed No. 9 Chevrolet Camaro that will appear three times throughout the 2024 NASCAR Cup Series season.
The brand-new paint scheme, which features a primarily orange and black base design, will make its on-track debut in the second event of the season at Atlanta Motor Speedway on February 25.
NASCAR’s Most Popular Driver will then carry the Hooters colors on the No. 9 Chevrolet Camaro for a second time at Texas Motor Speedway on April 14, before the scheme makes one final appearance at Richmond Raceway on August 11.
The company, which has developed a pedigree in the NASCAR Cup Series over the last three decades, is widely known for its stint as primary sponsor of the late Alan Kulwicki from 1991 to 1993.
Hooters has been involved with many different sports over the years. From golf to NASCAR and everything in between. The Hooters brand is about empowering women and part of that is their annual Hooters calendar.
Give a Hoot Background
During this year’s annual October Give a Hoot campaign, Hooters raised $786,000 in the fight against breast cancer. The funds were presented to the V Foundation for Cancer Research during last night’s 2023 Men’s Jimmy V Basketball Classic held at Madison Square Garden.
Since the program began in 2002, Hooters has raised a cumulative $9.4 million towards breast cancer research, reinforcing the cause as a priority for a company whose workforce is roughly 70% women, most of which are made up by the iconic Hooters Girls whose numbers have reached nearly 10,000 worldwide.
Consumers can still support the cause with calendars available for the holidays. For every 2024 Hooters Calendar purchased, Hooters donates $1 toward the Give A Hoot fundraising effort.
Enjoy this interview with Melissa and learning about Hooters.
Rick talks about Targus with Andrew Corkill this week. Targus with a bunch of new products coming off CES.
Targus EcoSmart Backpacks and other sustainable products that travel well for the sports-minded consumer, and how Targus utilizes recycled plastic, some from the Oceans!
At this year’s show, the industry leader in laptop cases and mobile computing accessories, is celebrating their 40th anniversary with the launch of several new products, including those recognized as a CES 2023 Innovation Awards Honoree, designed to help empower a seamless life and a sustainable future.
Targus will unveil new products under the EcoSmart line, including:
· extended collection of EcoSmart tech accessories
includes three new EcoSmart keyboards)
· Backpack made from Ocean bound plastic
+new Zero Waste Backpacks
· Women’s Collection of laptop cases in various silhouettes
· Laptop bags made for Dell and Lenovo
including a lineup of gaming backpacks
· Plus, the Award-winning MiraLogic Workspace Intelligence System
