social media | The Tech Of Sports

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Social media is offering average pro-athletes a financial way to survive when their playing days are over. Right now, roughly 60% of NBA players go bankrupt within the first five years of retirement, and 78% of NFL players financially struggle just two years after hanging up their jerseys.

Viral Nation is a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media and more!

Viral Nation President Jonathan Chanti is here as the leader of a social media marketing agency working with pro-athletes at all levels, including stars like Miami Dolphins WR Tyreek Hill.

Topics:

The importance of athletes becoming influencers/creators while they’re playing
How this translates to lucrative brand deals even after retirement
The strategy needed to succeed

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Rick is joined this week on “Tech of Sports” by former Golf Channel and FOX Sports broadcaster, Holly Sonders. Her story is an incredible one, rising to fame through golf broadcasting and becoming one of the first “womenpreneurs” in the Sports and modeling world through social media.

Holly is candid and insightful as the former college golfer talks about NIL deals, how she is using social media as a female entrepreneur creating a multi-million dollar business online. Her new love interest with Celebrity Boxer Oscar de la Hoya and how she helped him when he had COVID and was hospitalized a few months ago.

She’s in the tech space as her new NFT just dropped is already priced at over $10k, which includes exclusive access to the NFT community and never before released photos.

That and some great Golf Channel stories. It’s great to catch up with Holly.