Social media is offering average pro-athletes a financial way to survive when their playing days are over. Right now, roughly 60% of NBA players go bankrupt within the first five years of retirement, and 78% of NFL players financially struggle just two years after hanging up their jerseys.
Viral Nation is a global digital and social innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media and more!
Viral Nation President Jonathan Chanti is here as the leader of a social media marketing agency working with pro-athletes at all levels, including stars like Miami Dolphins WR Tyreek Hill.
The importance of athletes becoming influencers/creators while they’re playing
How this translates to lucrative brand deals even after retirement
The strategy needed to succeed