Tag Archives: NASCAR

Andy Wahl, Ammunition Wine + Whiskey Co-founder on Sports Sponsorships

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Rick is joined by Andy Wahl this week.

Daylight Wine & Spirits, one of Sonoma county’s fastest growing independent wineries, is going all in on its Ammunition whiskies and it’s paying off. And partnering with up and coming NASCAR star, Anthony Alfredo with his racing team.

The up-start known for its award winning Ammunition Wines, led by the versatile red blend “The Equalizer,” which has carried national success for the past several years, is blazing a new trail: Ammunition straight rye whiskey and Ammunition straight bourbon whiskey distilled with the ‘true spirit of America.’ Following a path forged by grit, grapes and now grain. Ammunition whiskies are aged, blended and finished for the modern drinker who recognizes uncompromising dedication to quality.

Daylight founder and winemaker, Andy Wahl, takes a winemaker’s approach to the whiskies, quite literally. Ammunition Straight Bourbon Whiskey is produced in small 2, 3 and 4 year-old batches and finished in French Bordeaux wine barrels, which once held Ammunition’s very own Sonoma Cabernet Sauvignon. The unique marriage between bourbon finished in wine casks paired with the relentless pursuit of independence and appreciation that true mastery requires a little ammunition – enter Ammunition Wine & Whiskey and it’s incredible sales trajectory.

“Our goal has always been to make wine that helps people discover their palate on their own terms and we’re thrilled to see that same energy is translating with our whiskey,” says Wahl. “We were able to create and cultivate an expectation of excellence with our Ammunition wines and we’re setting our expectations even higher with our whiskies. Simply put, our wines took flight so our whiskies could soar. I’ll raise a glass to that.”

Adding a little more heat, Ammunition Straight Rye Whiskey, a blend of 2, 3 and 4-year-old rye whiskey finished in French Burgundy oak barrels that housed Ammunition’s Pinot Noir, scored a 95 rating from the prestigious publication The Tasting Panel. Here is what they had to say:

“…this Sonoma County rye whiskey is a voluptuous beauty with plump, candied scents of butterscotch and nougat. Round medium-bodied, chockful of flavors that include peach, walnut, cocoa, and black cherry. The clean yet spiced cedar finish is extended and warming without a rush of alcohol. The aftertaste is striking and memorable.”

Both Ammunition Wine and Whiskies can be found in select grocery stores, restaurants and online partners nationwide. For more information on Ammunition Wine & Whiskies, visit daylightwineandspirits.com and follow along on Instagram at Drink Ammunition.

Since 2013 Andy Wahl and Bill Kerr, co-founders of Daylight Wine & Spirits have focused on producing world class wines and spirits that resonate with humans who drink. The Daylight team believes that making great wine and spirits requires equal parts grit as it does quality grapes and grain. The company combines traditional farming practices with tried-and-true techniques that aim to harness the natural beauty of each vintage, each barrel and every bottle to reach its full potential when it finally hits lips. The collection includes a lineup of brands that challenge convention and were created for people, not critics. For more information on Ammunition Wine & Whiskies, Badgerhound, Trollop, Mr. Moody’s Potion, Screen Door Cellars, visit: daylightwineandspirits.com.

NASCAR Star Anthony Alfredo on Xfinity Series and New Sponsor

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Talking NASCAR with one of the brightest young stars of the sport.

Anthony Alfredo.

Alfredo kicks off his sixth season at the prestigious Daytona Xfinity Series, piloting the No. 5 Chevrolet Camaro for Our Motorsports featuring Ammunition’s logo.

A promising driver with three top-five and 15 top-10 finishes, Alfredo had always been a fan of Ammunition’s smooth-tasting spirits and connected with its journey from outsider to award-winning wine and spirits portfolio.

Alfredo will drive the No. 5 Chevrolet Camaro for Our Motorsports, with the award-winning Ammunition brand’s iconic logo displayed above the lower quarter panel of both sides of the car.

The promising young driver embarks on his sixth season as a professional NASCAR race car driver, where he will compete full-time in the NASCAR Xfinity Series, driving the No. 5 Chevrolet Camaro for Our Motorsports, and part-time in the NASCAR Cup Series, driving the No. 62 Chevrolet Camaro ZL1 for Beard Motorsports. Alfredo has started in 85 different races in his closely-watched career and quickly gained critical acclaim and a devoted fanbase as he recorded three top-five and 15 top-10 finishes.

Alfredo connected with the sport at a young age, taking in races with his dad and driving a rented “legends” car to explore his interest in driving. After spending a lot of time operating heavy equipment and driving trucks, he quickly took to it and signed with Lee Faulk Racing’s Late Model Racing, posting 15 top tens, 7 top fives, 3 top threes, and a win in 16 starts. As Alfredo progressed in his career, he sought support from brands who embodied the same drive and all-American spirit, and working with

Ammunition was a natural fit.

“I began this partnership as a fan of Ammunition Wine & Whiskeys’ smooth-tasting spirits, and after meeting Andy and Bill and learning how they broke into the alcohol space and built a name and following for their brand, I knew this was a company I wanted to go the distance with,” said Anthony Alfredo. “I am very thankful for the support of Ammunition Wines & Whiskey, and I am excited to partner with them for this upcoming season and beyond.”

Ammunition Wines & Whiskey was established in 2021 by Co-Founders Andy Wahl and Bill Kerr to celebrate the American West and blazing new trails and traditions. The wine and spirits portfolio quickly established itself as a fan favorite and is poised to double, if not triple, its sales in 2024.

Featuring a curated selection of wine overseen by expert winemaker Bobby Donnelly and straight bourbon whiskey and straight rye whiskey produced in Kentucky, Ammunition’s offerings have gained critical acclaim with reviewers and everyday imbibers alike.

Ammunition Wine & Whiskey’s partnership with Alfredo spans nine marquee races in the NASCAR Xfinity Series across the United States.
● February 17: Daytona International Speedway in Daytona, FL
● March 23: Circuit of the Americas in Austin, TX
● Apr 13: Texas Motor Speedway in Dallas, TX
● June 8: Sonoma Raceway in Sonoma, CA
● June 22: New Hampshire Motor Speedway in Loudon, NH
● July 6: Chicago Street Race in Chicago, IL
● August 23: Daytona International Speedway in Daytona, FL
● October 5: Talladega Superspeedway in Talladega, AL
● October 26: Homestead Miami Speedway in Miami, FL

“Anthony’s grit, perseverance, and commitment to his craft are what have helped him build a reputation
as one of NASCAR’s most promising drivers,” said Ammunition Co-Founder Andy Wahl. “We see many
parallels between his rapid ascent driving for NASCAR and Ammunition Wine & Whiskey’s building a
national brand and fan base, and we are grateful to be able to support Anthony through another
standout season.”

For more information, please visit https://www.daylightwineandspirits.com/pages/ammunition
and https://www.abcfws.com/.

 

 

Zane Smith, NASCAR Camping World Truck Series Driver

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One of the top NASCAR Camping World Truck Series drivers is spreading his wings.

That would be Zane Smith. He is the feature of the Tech of Sports this week.

Zane Smith who finished second in the Truck series points in 2020 was recently introduced as the driver for the Abingdon based late model team.

“I feel like this group definitely deserves some wins,” said Smith. “I feel like they have all the resources to do so,”

In addition to finishing second in the points, he was also the Truck Series Rookie of the Year and Most Popular Driver. He won two races last season at Michigan and Dover.

“He’s a great driver,” said Josh Reeves, Highland Motorsports crew chief. “To finish second in the points and win most popular driver his rookie season in the truck series, there’s so many different incentives to make him the perfect fit for what we need.”

Highlands Motorsports Crew Chief Josh Reeves talks about new driver Zane Smith

Owner Wayne Lopez agrees. He said he can’t think of a better driver to help ramp up his Super Late Model team.

“Being able to add Zane as a talent is just amazing for us,” said Lopez. ” I think if you were going to start a program, I don’t know if you wouldn’t pick him at any level.”

Kyle Petty, NASCAR Broadcaster, Former Driver, Legendary Racing Family

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Rick is joined for a fast-paced interview this week, by a member of the legendary NASCAR family, Kyle Petty.

Petty was in Atlanta promoting Coca-Cola, the upcoming NASCAR season and the Atlanta race, the Folds of Honor QuikTrip 500.

He is former stock car racing driver, and current racing commentator. He is the son of racer Richard Petty, grandson of racer Lee Petty, and father of racer Adam Petty, who was killed in a crash during practice in May 2000. Petty last drove the No. 45 Dodge Charger for Petty Enterprises, where he formerly served as CEO; his last race was in 2008.

Kyle is a delight to talk to and a wealth of information, not only about the history of NASCAR, but also about the future of NASCAR and racing technology.

Have a listen to Rick and Kyle Petty.

 

 

Chad Willis, President, Racing Electronics

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Rick is joined this week, but Chad Willis, the President of Racing Electronics in Concord, NC.

Racing Electronics is a fixture at major motorsports events across the country. From the ubiquitous “RE Red” headsets worn by thousands of race fans to the Racing Electronics equipment used on pit road, in the car, and on the spotter stand, Racing Electronics produces and sells the most popular motorsports communication equipment available today.

Racing Electronics offers trackside services to ensure race fans are prepared and race ready!

Accessories sold at the track: splitters, hearing protection and ear-plugs, frequency sheets, custom ear molds shot trackside, and FanVision battery swap (at NASCAR events only).

Devices programmed at the track: RE3000, RE1000, Trackscan, Uniden SC230, and FanVision activations and software updates (at NASCAR events only).

Racing Electronics is a fixture in the racing industry. Fans and those that make their living in the industry appreciate their products and how they innovate.

Chad is an analytics-driven marketer who enjoys tackling the difficult challenges, designing innovative and engaging strategies and working with results-driven teams to generate revenue. A customer-centric marketing and communications professional with a knack for connecting brands and consumers, and creating opportunity by building successful relationships and partnerships.

Great to talk with Chad learning more about Racing Electronics.

 

NASCAR’s Jeffrey Earnhardt and Nine Line Apparel CEO, Army Ret. CPT Tyler Merritt

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NASCAR’s Jeffrey Earnhardt is partnering with veteran-owned Nine Line Apparel to raise money for Angels of America’s Fallen which provides services for the children of soldiers who died in war or committed suicide as a result of PTSD. The NASCAR star who is the grandson of Hall of Famer, Dale Earnhardt, and Nine Line CEO Army (ret.) CPT Tyler Merritt will present a check to the organization Memorial Day Weekend at one of NASCAR’s premier events – the Coca Cola 600 at the Charlotte Motor Speedway.

Earnhardt has 63 career Cup starts with his best result coming in the 2018 Daytona 500 where he finished 21st. The car will carry sponsorship from the Black Rifle Coffee Company and Nine Line Apparel. Additionally, in the spirit of Memorial Day Weekend, the names of 617 men and women who lost their lives in service to the USA will adorn the hood of the race car.

Through this initiative, Nine Line is selling “Remember the Fallen” t-shirts, the proceeds of which will be donated to the organization. With every t-shirt sold, donors will be given the opportunity to submit the name of a fallen hero. All of those names will be emblazoned on the hood of Jeffrey’s car during Coca Cola 600.

Rick is joined by both Jeffrey Earnhardt and Tyler Merritt for this patriotic and spirited conversation. We wish Jeffrey well in the Coca-Cola 600 this weekend and continued success for Nine Line.

Nine Line first came into contact with Angels of America’s Fallen after the company lost one of its own employees, an Army veteran, to the 22 a day veteran suicide epidemic. In lieu of flowers, his widow requested donations be made to the nonprofit organization, whose goal is to support the children of those lost due to military service – whether in combat as a result of injuries, or suicide related to PTSD.

“This is the first step in an exciting new partnership with Jeffrey’s team,” said CPT Merritt. “Our goal is to support an incredible nonprofit organization that honors the memory of those who have made the ultimate sacrifice in service to our nation. By partnering on this initiative, we’re joining forces so that we can raise as much funds and awareness as possible.”

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