Rick is joined for a jam packed episode this week, with Roi Mozer of Pico.
Pico is an Israeli SportsTech startup working with Sports Organizations and brands looking for innovative sponsorship activations that convert better than industry averages. They turn engaged, anonymous fans into identifiable customers without the need to download or log-in, but using the fans’ preferred channels and give the teams a better idea of what their fans need and like.
Here are a few examples of what they do:
In-game live activation – St. Louis Blues
Case study – St. Louis Blues (video) & Forbes article
LA Clippers Jumbotron in-game activation
Live activation on Israeli Sports Channel
CHL – live FB activation
Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. A great “Tech of Sports” to start March 2020.