Guy Aharon, CEO, Co-founder PlayerMaker

Rick is going to talk a little soccer this week. Only appropriate with the Women’s World Cup getting underway.

He is joined by Guy Aharon, the CEO and co-founder of sports technology company PlayerMaker, a boot-mounted device that tracks and analyses players’ technical, tactical and physical performance on and off the ball. He previously founded sports optimisation company Motionize and has held various leadership and executive positions. Guy studied Law and Business Administration at the Interdisciplinary Center in Herzliya, Israel and has a military background having served in the Israeli Navy.

Easy to operate and highly affordable, PlayerMaker provides coaches, sports scientists and analysts with highly accurate tracking data on all academy players. Our solution enables effective trialist assessment and skills evaluation according to any academy’s gold standards.

Implement plug-’n-play solution quickly (no infrastructure, no installation)
Track all academy players’ participation
Assess new talent rapidly and effectively using academy gold standards
Harness accurate performance monitoring
Enjoy affordable football academy-oriented solution


At the heart of PlayerMaker’s solution is a small yet advanced motion sensor. Designed to strap comfortably on the player’s footwear, the sensor can optimally sense and classify each foot and ball interaction and each footstep. Acting as an extension of the player’s foot, the ergonomically designed strap transfers all foot movement directly to the motion sensor.

Unique silicon housing is designed to keep the sensor board safe under any impact and it is highly resilient and able to withstand rough use. The sensor is small, lightweight, easy to wear, and requires very little maintenance. Located on a ball-free shoe zone, the sensor causes no interference when a player kicks the ball or undertakes any other football activity.

Great to talk with Guy. He has a ton of valuable information to share and is an innovator in the sports tech space.


Justin Thomas, PGA Star for Ralph Lauren

Rick is joined by PGA Tour’s Justin Thomas this week.

Justin is known for his ball striking and his play along with his attire, on and off the course as he represents Ralph Lauren.

A former World No. 1 and one of the most popular players on the PGA Tour. In 2017, Thomas experienced a breakout year, winning five PGA Tour events, including the PGA Championship, his maiden major championship, and also winning the FedEx Cup championship. In May 2018, Thomas became the 21st player to top the Official World Golf Ranking.

Each week, golf fans wonder what Justin will be wearing as he drives, chips and putts. Rick talks about he love for fashion and more this week on Tech of Sports.


Chris Stewart and Steve Goody, Pocket Radar

Rick is joined by the fantastic duo from Pocket Radar, Christ Stewart and Steve Goody.

Chris Stewart is Pocket Radar’s President and COO. He has an extensive engineering and inventor background holding five patents. He is a volunteer professor at Sonoma State University where he lectures in electrical engineering and business entrepreneurship.

Steve Goody is Pocket Radar’s CEO. He has an inventor and architectural background and is the inventor/ co-inventor on seventeen patents. He holds a BSEE from the University of California, Davis.

Based in Santa Rosa, California, Pocket Radar was founded on the principle that radar-gun technology should be affordable and user-friendly. Their goal was to create an accurate product line that can be use by anyone from professionals to everyday consumers. Pocket Radar’s product line is trusted by teams like the San Diego Padres, the Colorado Rockies, the Milwaukee Brewers, Georgia Tech Baseball Team, the University of Missouri Baseball Team, and many more.

Prior to being a co-founder and President/COO of Pocket Radar Inc. Chris was the Business Manager of the Agilent Technologies Radio Test business. He had P&L responsibility for the entire operation, with direct responsibility for global product development teams, marketing teams and manufacturing teams. Previously, Chris served in a series of Agilent R&D leadership positions moving from project manager to section manager to lab manager. Before the formation of Agilent, he was an R&D project manager for Hewlett Packard in their Test and Measurement business. During this time, Chris held multiple intrepreneurial positions where he successfully helped start up several new businesses and integrate multiple company acquisitions.

Chris has extensive experience building strong development teams and leading new product introductions. Before moving into management, he spent 10 years as a Microwave, RF, and Analog design engineer at Hewlett Packard gaining experience in R&D, Marketing, and Manufacturing. As an engineer, Chris designed products for the test system that is used to calibrate every Radar system in the US Navy. He has also done substantial consulting in the areas of design, new product development, and strategic business planning. He has published multiple papers and technical articles and holds 5 granted patents with more pending. Chris is also a volunteer professor at Sonoma State University where he lectures in Electrical Engineering and Business Entrepreneurship. He also serves as chairman of the External Advisory Board for the SSU Makerspace and Lead Industry Advisor for the Electrical Engineering Department.

A true inventor at heart, Chris built his first radio transmitter when he was 8 years old and has been inventing ever since. At age 16 he invented a novel radio-controlled switching system that won first place in a state-wide electronics competition. This led directly to his first job as a radio engineer at WATH/WXTQ Radio. He earned his First Class Commercial FCC License and was promoted to Chief Engineer at age 18. He put himself through college working as an engineer at WNCI Radio where he developed new audio processing and synchronous timing systems.

Before being a co-founder and CEO of Pocket Radar Inc. Steve was a co-founder and HW system architect at Caymas Systems where he helped create an award winning line of identity driven NAC Appliances. Prior to that, he was a key member of the early start-up engineering team at Cerent Corp. (acquired by Cisco Systems). He was senior HW designer and architect of Ethernet products for the industry leading Cisco ONS15454.

Before Cerent, Steve worked for Next Level Communications where he was a HW designer and architect on various telecommunications and networking products. Steve has many years of experience in HW design and architecture with extensive experience in Ethernet switching, SONET, timing, ASICs, FPGAs, Embedded FW, and DSP. Steve spent over 12 years of his professional career at Hewlett Packard as a hardware designer and principal engineer/scientist, responsible for a variety of networking product designs and architectures, including hubs, switches and network adapters.

Steve is named an inventor/co-inventor on 17 patents and holds a BSEE from the University of California, Davis. He has been a passionate inventor from a very early age and still loves the challenge of taking abstract ideas and turning them into reality.

New from Pocket Radar is Smart Coach Radar.

The Smart Coach Radar™ is the first affordable, complete speed and video training system that empowers the modern athlete and coach in many sports with the ability to create and share a digital record of their progress. By providing actionable insights into important metrics like hitting exit velocity, serve speed and pitch speed, coaches and athletes can now optimize their techniques and methods to get better results in the new era of athletic training.

A great discussion this week on Pocket Radar, sports technology and more!

Roger Cox, Tennis Resorts Online Founder

Rick welcomes Roger Cox to Tech of Sports this week. Nobody knows as much about tennis travel as Roger.

Tennis Resorts Online has just released their Top 100 Tennis Resorts and Camps for 2019. Roger is here to talk about the 2019 rankings and more.

Tennis Resorts Online’s founder and editor-in-chief Roger Cox has spent more than 30 years writing about tennis travel. That long stint included a 17-year stretch for Tennis magazine, during which he visited more than 300 tennis resorts on five continents and personally participated in over 50 tennis camps—several of them more than once. His informed perspective on the entire tennis resort and tennis camp landscape underpins this website.

No resort paid to be surveyed here. These are not ads but informed descriptions based on Cox’s broad, firsthand knowledge and on the wisdom of the Tennis Resorts Online visitors, who are invited to comment about their own vacation experiences. The point of it all is to help you make better choices about where to take your next tennis vacation.

Apart from his stories for Tennis, Cox has written hundreds of additional articles—mostly about travel and occasionally illustrated with his own photos—which have variously appeared in Budget Travel, Continental Magazine, New York Magazine, Travel & Leisure, Esquire, Money, Working Woman, GQ, Tennis magazine, Tennis Life Magazine, USTA Magazine, Diversion, Men’s Fitness, Men’s Journal, The Robb Report, New Choices, New England Tennis, Bridal Guide, and For the Bride, among numerous others. He has also written two books—The World’s Best Tennis Vacations (Stephen Greene Press/Viking Penguin, 1990) and The Best Places to Stay in the Rockies (Houghton Mifflin, 1992 and 1994)— as well as the Melbourne (Australia) chapter to the Wall Street Journal Business Guide to Cities of the Pacific Rim (Fodor’s Travel Guides, 1991). He is a member of the American Society of Journalists and Authors and a past president of the New York Travel Writers Association. He joins Rick for a great discussion this week!

Tracey Ellis, CEO of Leadous

Rick is joined by a great guest this week, Tracey Ellis, CEO, Leadous.

Leadous helps organizations grow their pipeline by improving Marketo Strategies.

Marketo Marketing Automation is the latest innovation in marketing and drives real value if implemented and used correctly; that’s where Leadous comes in. We work with those that are looking to improve their marketing outcomes by adopting and leveraging Marketo, those that have established marketing initiatives but no marketing automation and those that have Marketo and are looking to further leverage it.

Leadous focuses on companies looking to define their lead generation strategy, implement Marketo and drive growth for sales.

Twin Cities Based
Services Offerings
Marketo Focused
Certified Bench
Happy Clients
Partner Support
Everyone is ready for us to lead them

Ellis says that Leadous has been deeply involved in sports marketing.

She guides the team with over 20 years of sales and marketing experience and provides a solid understanding of how businesses can grow their sales pipeline through the power of marketing automation. Prior to founding Leadous, Tracey held Vice President and Director roles in Sales & Marketing, with technology corporations like Clockwork Solutions, Descartes (formerly Airclic), IBM (formerly Cognos/Adaytum) and Forsythe Technology. She even successfully owned and operated her own consulting agency for 7 years. Talk about a POWERHOUSE!

Leadous came from very small beginnings and now work with some of the very top brands.

“We built a Center of Excellence in our office to foster the Digital Experience community, its pretty great to see how businesses and people grow when you take a different approach.”

See how Leadous is impacting the world of sports as Ellis talks with Rick.


Chad Willis, President, Racing Electronics

Rick is joined this week, but Chad Willis, the President of Racing Electronics in Concord, NC.

Racing Electronics is a fixture at major motorsports events across the country. From the ubiquitous “RE Red” headsets worn by thousands of race fans to the Racing Electronics equipment used on pit road, in the car, and on the spotter stand, Racing Electronics produces and sells the most popular motorsports communication equipment available today.

Racing Electronics offers trackside services to ensure race fans are prepared and race ready!

Accessories sold at the track: splitters, hearing protection and ear-plugs, frequency sheets, custom ear molds shot trackside, and FanVision battery swap (at NASCAR events only).

Devices programmed at the track: RE3000, RE1000, Trackscan, Uniden SC230, and FanVision activations and software updates (at NASCAR events only).

Racing Electronics is a fixture in the racing industry. Fans and those that make their living in the industry appreciate their products and how they innovate.

Chad is an analytics-driven marketer who enjoys tackling the difficult challenges, designing innovative and engaging strategies and working with results-driven teams to generate revenue. A customer-centric marketing and communications professional with a knack for connecting brands and consumers, and creating opportunity by building successful relationships and partnerships.

Great to talk with Chad learning more about Racing Electronics.