Jeehae Lee, Founder & CEO of

Jeehae Lee joins Rick this week.

Jeehae Lee is a former professional golfer on the LPGA Tour and an executive in the sports media entertainment industry. As the Founder & CEO of, Jeehae is building products using 3D motion analysis technology that will transform the way people learn and improve skills in sports, starting with golf.

Prior to founding Sportsbox, she led strategy and new business development for various divisions at Topgolf, including Toptracer. Jeehae has a BA in Economics from Yale and an MBA from The Wharton School at University of Pennsylvania.

She won two Ivy League championships at Yale, earned her LPGA Tour card on her first try, served as Michelle Wie West’s business manager, earned an MBA from Wharton and led business development and growth for Topgolf’s Toptracer brand.

In late 2020, Lee left Topgolf to become CEO and co-founder of Sportsbox AI, a company that uses a single smartphone video to provide golfers with 3D motion capture data. The startup recently raised a $5.5 million seed round and attracted a host of world-renowned coaches as advisers and investors, including David Leadbetter, Sean Foley, Mike Adams and Terry Rowles. “Jeehae is incredibly impressive,” said Foley, an instructor who coaches Justin Rose.

Sports and technology are fields historically dominated by men. Though Lee acknowledged that she has benefited from the credibility of having been a pro athlete, she still recalled attending “so many meetings” at which she was the only woman and the only person under the age of 50. At Sportsbox, however, women make up half of the cap table, including Wie West, fellow LPGA Tour players Marina Alex and Mel Reid, and media entrepreneur Randi Zuckerberg.

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