Category Archives: Tech of Sports

From the shoes we wear on our feet to the high definition televisions in our living room, wearable devices, the sports universe is a breeding ground for technology. Writer and Photographer Rick Limpert will examine this each week on The Tech of Sports – With guests which include athletes, inventors and journalists that cover the intersection of sports and technology.

Jane Park, LPGA Professional Golfer

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Rick is joined by LPGA veteran, Jane Park this week to talk about an LPGA major coming to her hometown in Atlanta in 2021. Actually the Atlanta area when the Atlanta Athletic Club hosts the 67th KPMG Women’s PGA Championship, from June 22-27, 2021. This will mark the first KPMG Women’s PGA Championship to be played in the state of Georgia with one of the largest purses in women’s golf history: $4.3 million, including $645,000 to the champion.

Park plays on the LPGA Tour. Before turning professional, Park reached the finals of the 2003 U.S. Women’s Amateur and 2004 U.S. Girls’ Junior, and won the 2004 U.S. Women’s Amateur. She also tied for low amateur at the 2006 U.S. Women’s Open. Since joining the LPGA in 2007, she has earned over $2.8 million and recorded 16 top-10 finishes.

Rick talks to Park about playing a major in her hometown, her schedule and technology she uses in her golf.

Kami Day, COO of Muscle MX

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CBD that is simple, natural, and powerful with results you can trust.

That would be Muscle MX.

Rick talks with Kami Day, the COO of Muscle MX on this episode of “Tech of Sports.”

CBD (cannabidiol) comes from hemp plants and works with your body’s natural biochemical balancer – the Endocannabinoid System (ECS). Endocannabinoids are found many of your body’s key functions; the central nervous system, immune system, brain, organs and joints.

Muscle MX uses purposefully formulated CBD extracts in our topicals to unlock your body’s natural ability to work with the ECS to reduce inflammation, increase needed blood flow and reduce pain. Those who use our premium CBD oil tinctures feel more focused, experience a sense of calm, and have healthier sleep cycles.

CBD and hemp are fast becoming household names, but there are still a few misconceptions. Hemp is not marijuana. Hemp contains less than .3% THC which is the psychoactive compound most commonly associated with marijuana. The elevated levels of CBD in hemp are non-psychoactive and work synergistically with your body to improve performance and overall health and quality of life.

We believe that everyone should be able to live full and active lives. There are adventures to take, races to run and mountains to climb. Muscle MX products are created to liberate you to do the things you want to do!

Muscle MX is a trusted source for innovative, safe and effective products that enhance your body and active lifestyle.

We are proud to provide our customers with products that are simple, natural, and powerful with results you can trust.

Kami is the COO of Muscle MX and a delight to meet and talk with about their great line of CBD.

Roi Mozer, COO of Pico

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Rick is joined for a jam packed episode this week, with Roi Mozer of Pico.

Pico is an Israeli SportsTech startup working with Sports Organizations and brands looking for innovative sponsorship activations that convert better than industry averages. They turn engaged, anonymous fans into identifiable customers without the need to download or log-in, but using the fans’ preferred channels and give the teams a better idea of what their fans need and like.

Here are a few examples of what they do:

In-game live activation – St. Louis Blues
Case study – St. Louis Blues (video) & Forbes article
LA Clippers Jumbotron in-game activation
Live activation on Israeli Sports Channel
CHL – live FB activation

Pico brings brands to life and creates experiences through total brand activation – from strategy to execution. A great “Tech of Sports” to start March 2020.

Jeff King, PGA Tour Caddie, Kingmade Jerky

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Jeff King. PGA Tour caddie, or jerky maker?

The answer is both! Thanks to Kingmade Jerky.

Rick talks to Jeff King this week on “Tech of Sports.”

Jeff King, Kingmade Founder, began his love for the game of golf at age 9, started his career as a professional caddie in 1998 and has worked with some of the world’s best players on the greatest stages in golf.

But he loved beef jerky.

Jeff moved full steam ahead creating and refining his own healthy jerky recipes. As a true competitor and diehard athlete who grew up playing five sports, Jeff never backed down from a challenge, and he worked tirelessly to get his recipe right. His first unofficial batch of Classic Recipe Kingmade Jerky was definitely worth all of the hard work. In 2012, he began creating jerky recipes in his home kitchen in McKinney, Texas and within a few weeks, he brought his beef jerky out to the course as a snack for himself. Several players tried it and said it was the best jerky they had ever tasted. Soon, other players began searching through Jeff’s players’ bags hunting for his legendary jerky. Long story short, word started flying around the tour. Demand soared, and players were searching for their own stash of Jeff’s jerky, and several even provided flavor suggestions! Finally, after unrelenting requests, Jeff started making and selling his jerky to the greatest golfers on earth, and within no time, no bag on tour was complete without Jeff’s jerky in it. Now it is the official jerky of the PGA Tour.

Caddie Created. Player Approved.

Carlos Silva, CEO of World Team Tennis (WTT)

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Rick talks tennis with the CEO of World Team Tennis, Carlos Silva this week. Recorded at the Racquet Sports Expo in Orlando.

Silva is planning big things for the summer, World Team Tennis season.

Silva took over the position of Chief Executive Officer (CEO) in 2019.

Prior to joining WTT, Silva served for four years as League President of the Professional Fighters League (PFL), and CEO of World Series of Fighting (WSOF). He was the architect of the turnaround at PFL with the creation of the first MMA League Format and subsequent rebrand following the sale of WSOF to a new ownership group led by Donn Davis.

“Tennis has been a cornerstone throughout my life and I look forward to working hand-in-hand with the tremendously talented men and woman at WTT to achieve our common goal of linear and digital growth and promoting WTT‘s fantastic format in 2019 and beyond,“ said Silva.

Silva launched and served as Chief Operating Officer (COO) and President of NBCU‘s Universal Sports Network, and Senior Vice President (SVP) with AOL Time Warner. While at AOL he was responsible for developing AOL Sports, News, and Money into top premier digital destinations. Silva also remains as a Board Advisor for PARK LANE, the premier sports investment bank in Los Angeles, where he previously served as Partner.

His production expertise includes hundreds of live major sporting events, including a wide variety of Olympic and International Events. He holds a BS from Boston College and a MS from George Washington University. Carlos also has a passion for tennis and played for Boston College before playing on the pro tennis satellite tour.

Have a listen to Rick and Carlos.

Kyle Petty, NASCAR Broadcaster, Former Driver, Legendary Racing Family

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Rick is joined for a fast-paced interview this week, by a member of the legendary NASCAR family, Kyle Petty.

Petty was in Atlanta promoting Coca-Cola, the upcoming NASCAR season and the Atlanta race, the Folds of Honor QuikTrip 500.

He is former stock car racing driver, and current racing commentator. He is the son of racer Richard Petty, grandson of racer Lee Petty, and father of racer Adam Petty, who was killed in a crash during practice in May 2000. Petty last drove the No. 45 Dodge Charger for Petty Enterprises, where he formerly served as CEO; his last race was in 2008.

Kyle is a delight to talk to and a wealth of information, not only about the history of NASCAR, but also about the future of NASCAR and racing technology.

Have a listen to Rick and Kyle Petty.