Category Archives: Tech of Sports

From the shoes we wear on our feet to the high definition televisions in our living room, wearable devices, the sports universe is a breeding ground for technology. Writer and Photographer Rick Limpert will examine this each week on The Tech of Sports – With guests which include athletes, inventors and journalists that cover the intersection of sports and technology.

John Parisella, Horse Trainer to the Stars with his New Book

Great to be joined by quite an interesting character, horse trainer, John Parisella, talking about his new book. And does he have some stories to tell.

The book is: From the Streets of Brooklyn to Trainer to the Stars: John Parisella’s Lifetime of Celebrity Connections

This is an amazing read!

An accomplished trainer of Thoroughbred racehorses, John Parisella grew up on the streets of post-Depression, post-war Brooklyn. The son of a bookmaker and shylock, he began playing the horses at Aqueduct and Belmont while in high school. He became the protégé of fellow New Yorker and Hall of Fame trainer, John Campo. Parisella ran horses at thirty-eight tracks and half the Thoroughbreds he sent to the post finished in the money. His most famous horse, Simply Majestic, once ran faster than the great Secretariat. That’s only part of the story of the man who went FROM THE STREETS OF BROOKLYN TO TRAINER TO THE STARS.

John Parisella enjoyed over five decades of adventures with the biggest names in sports and entertainment. In the early 1970s he appeared twice on “The Tonight Show with Johnny Carson,” and on his second appearance was proclaimed the “Trainer to the Stars” by actor Jack Klugman because, at that time, Parisella was training horses for a stable of movie stars that included Klugman, Caan and Telly Savalas. He went drinking with Mantle; cajoled Steinbrenner into helping Joe Pepitone and lived with James Caan at the height of Caan’s fame; became Pitino’s close friend and was the intermediary with the New York Knicks as he orchestrated Pitino’s move to become head basketball coach at the University of Kentucky; and, as Bethenny Frankel’s stepfather, was the father-figure in the future Reality TV star’s life as she was growing up.

The long list of notable figures with whom the TRAINER TO THE STARS was connected includes “Broadway Joe” Namath . . . Presidential candidate Barry Goldwater . . . iconic actor James Stewart . . . lead singer Bono of the mega-group U2 . . . former Kentucky Gov. Brereton Jones . . . and New York City shock jock Howard Stern . . . as they, too, are among the many stars within John Parisella’s almost-unimaginable orbit. He was even befriended by John A. Gotti, son of the man called The Teflon Don, mob boss John J. Gotti.

John Parisella lived faster than his horses ran, burning through millions of dollars as a result of his generosity and profligate spending. Diagnosed with bipolar disorder, he endured addictive behaviors associated with the condition—drug abuse and compulsive gambling. From the Streets of Brooklyn to Trainer to the Stars shares the whole story with never told behind-the-scenes conversations and dealings that helped make history.

Have a listen to Rick ad John this week- a lot of fun!

Michael Breed talks Golf and Partnership with MorganFranklin Consulting

Another “Tech of Sports” this week.

Rick is joined by world famous golf instructor, Michael Breed.

Michael Breed is the No. 1 golf instructor in NY, has coached winning Tour players and had the most successful instruction show on The Golf Channel – now he’s embarking on a totally new venture by collaborating with MorganFranklin Consulting to transform and change the game in business and on the golf course. A completely new partnership for both, Michael’s influence in the golf industry is helping to reach untapped target audience of businessmen and women. They are even offering a fun sweepstakes, interactive Q&A with Breed and swing and playing tips right on the MorganFranklin website. Ask Michael your questions.

On the heels of the PGA Tour’s sponsorship announcement with Korn Ferry, golf and big business are coming together now more than ever, seeing the golf market as an entry point to reach a totally new audience and consumer. Steph Curry’s show on ABC and Beats being the first to offer golf headphones shows that golf is a hot sport companies are investing in to grow their businesses.

The MorganFranklin partnership is another example of how businesses are leveraging golf to engage with the business and lifestyle consumer and solidify relationships outside the sport, which in turn gets people golfing and grows the game at the same time. A win that makes sense for both industries.

Michel talks that and a lot more with Rick.

Gary Vee at the National Sports Collectors Convention

This week, an excerpt from Gary Vee’s talk at the National Sports Collectors Convention in Chicago.

Gary Vaynerchuk is no stranger to technology as he has invested in numerous tech startups. Well, he’s also an investor in baseball and sports cards.

Serial entrepreneur, social influencer and CEO of VaynerMedia, Gary Vaynerchuk, never had the chance to attend “The National” when he was a young card collector and “investor.”

So to say he was “giddy” at a Wednesday afternoon panel discussion to open the 40th edition of the “Super Bowl of Sports Collectibles’ was an understatement. The pre VIP Party special appearance also featured Josh Luber, co-founder of StockX, an online marketplace that is creditied with beginning the wheeling and dealing of collectible sneakers in our culture.

Vaynerchuk and Luber were in fact, childhood baseball card collecting friends that met in a New Jersey diner having lunch and talking card collecting and investing.

“I’m incredibly humbled to be here,” admitted Vaynerchuk in his opening remarks. “I’m an immigrant from the (former) Soviet Union and grew up in New Jersey among the lemonade stands and having sports cards.”

Vaynerchuk, worth an estimated $50 billion was an early investor in many tech companies, including Twitter, Tumblr, Uber and Snap.

In this clip, Vaynerchuk explains why sports cards and sports collectibles are so hot again. Also what does the future hold for sports collecting? Very interesting opinions and theories.



Bud Selig, ‘For the Good of the Game’

Former MLB Commissioner, Bud Selig, from a book signing in the Atlanta area, this week on “Tech of Sports.”

Bud Selig is the former ninth Commissioner of Baseball. A life-long baseball fan and long-term baseball executive, he’s known for contributions to America’s Pastime including reform of the economic structure of the game, as well as labor and drug-testing policies. Tenured for more than two decades, he lives with his wife, Sue, and they have three daughters.

In this clip, he talks about his unique relationship with the legendary, Bob Uecker.

Uecker, remains a Milwaukee Brewers radio broadcaster and he’s beloved by Brewers and baseball fans.

For more than a century, the game of baseball was resistant to change – owners, managers, players, fans all were against it. No one knew this better than Bud Selig, who, as the game’s ninth commissioner and the head of MLB for more than twenty years, brought about more change during his tenure than his eight predecessors combined. He ushered in some of the most important, and controversial, changes in the game’s history – modernizing a sport that that had remained virtually unchanged since the 1950s. In this enlightening and controversial book, Selig goes inside the most difficult decisions and moments of his career, looking at how he worked to balance baseball’s storied history with the pressures of the twenty-first century to ensure its future. Part baseball story part business saga, and part memoir, For the Good of the Game chronicles Selig’s career, takes fans inside locker rooms and board rooms, and offers an intimate, fascinating account of the process involved in transforming an American institution. Featuring an all-star lineup of the biggest names from the past forty years of baseball, Selig recalls the vital games, private moments, and tense conversations he’s shared with Hall of Fame players and managers and the contentious calls he’s made. He also speaks candidly about hot-button issues including the steroids scandal and the labor and economic issues that threatened to destroy the game.


Laura McKoy, Creative Director and Vice President of Interior Design for Omni Hotels & Resorts

I had a great trip to Austin, TX and the Omni Barton Creek Resort & Spa a few weeks ago, so I thought we’d have a guest on that played a big part in the $150 million renovation of this popular Texas resort.

Fantastic to be joined this week by Laura McKoy of Omni Hotels and Resorts.

Laura talks about the changes guests can expect at Barton Creek.

We also talk sports and sports bars, as the resort features a neat and upscale sports bar called Crenshaw’s, names for Austin’s own Ben Crenshaw. It’s a bar that pays homage to golf course architecture.

What a fun episode.

Omni Hotels & Resorts named Laura McKoy its creative director and vice president of interior design in May of 2016. McKoy oversees the curation of retail and hotel programming alongside the brand’s operations team. She served as Omni’s director of interior design prior to that starting in 2007.

Before joining Omni, McKoy was director of interior design for CNL Hotels and Resorts where she contributed to projects such as the Grand Wailea Resort Hotel & Spa in Hawaii; the La Quinta Resort and Club in La Quinta, California; the Arizona Biltmore in Phoenix; the Ritz-Carlton Grande Lakes in Orlando; and the Hotel Del Coronado in San Diego. McKoy has also held positions at design firms including BBGM in Washington, DC.

McKoy earned a bachelor’s degree in interior design from the University of Alabama. She continues to serve on the board of the College of Human Environmental Sciences.

Sabrina Ann Zielinski, Mrs. Georgia and Author of The Essential Oils Diet

Rick is joined this week, by Sabrina Ann Zielinski. She is not just the newly crowned Mrs. Georgia, She is here to discuss her secret to living a healthy life which she has shared in her book with husband Dr. Eric Zielinski, THE ESSENTIAL OILS DIET: Lose Weight and Transform Your Health with the Power of Essential Oils and Bioactive Foods, (May 2019).

In the book, the Zielisnki’s have combined the health benefits of essential oils that Sabrina promises is her secret to major health benefits for mental and physical health, like fighting off common ailments like colds and the flu, as well ass weight loss and weight management.

Sabrina Ann is a home birth mom of four and a natural health guru. The mastermind behind the allergy-friendly food recipes & DIY remedies featured on their website and books, she’s known as “Mama Z” to many mamas who are looking for natural ways to take care of their families. She is a personal trainer and pageant coach, now she is Mrs. Georgia 2019.

The Essential Oils Diet features a sensible, evidence-based, two-phase program—first, the 30-day essential fast track, which helps you banish excess pounds quickly, followed by the essential lifestyle, a gentle, practical maintenance program you can follow for life. Featuring delicious, easy recipes, meal plans, and strategies to keep you on track, you’ll learn how to harness essential oils and bioactive foods to help your body reach the homeostasis necessary to help you achieve and maintain a healthy weight and abundant health.

A great interview and this book comes highly recommended. Follow Sabrina Ann on Instagram at