Rick is joined by Tyler Gottstein, CEO of Cadi this week.
An innovative new retail golf concept.
Cadi is an unattended, automated kiosk that allows golfers the ability to demo, compare and purchase golf equipment at unbeatable pricing in the ideal environment, right on the course. At the same time, Cadi is a new direct to consumer channel that allows the golf equipment manufacturers (OEMs) the ability to get their product into more customers hands, collect valuable data all for a fraction of the cost. Cadi is a Demo day, Every day. Cadi is targeting Public courses and public golfers. The vast majority of these courses do not offer golf equipment and the OEMs have given up on selling through this channel for the most part.
There is currently one active full-functional unit located in Orange County, CA and plans to add five more this year.
A great talk with Tyler, exploring whether this is the future of golf retail.