Tag Archives: Las Vegas

Mark Frissora, Former Chief Executive Officer and President of Caesars Entertainment

Tech of Sports, , ,

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Talking everything travel, Las Vegas and wagering this week with Mark Frissora, former CEO and President of Caesars Entertainment.

Mark P. Frissora was previously the Chief Executive Officer and President of Caesars Entertainment. He also has served as the chair and CEO of two Fortune 500 companies, Hertz Global Holdings, and Tenneco, Inc. With over 42 years of business experience, Mr. Frissora’s expertise spans across all levels of managerial and functional roles. He is known especially for consistently generating stakeholder/shareholder value at highly leveraged companies in both private equity and public markets, and successfully leading companies out of bankruptcy. Mr. Frissora credits his success to a strong work culture that focuses on customer-centricity, diversity, and employee engagement.

Great talking with Mark as he has his finger on the pulse of so many things.

Tom Evans, Chief Marketing Officer, The Cosmopolitan of Las Vegas

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An honor to be joined by Tom Evans, the Chief Marketing Officer, The Cosmopolitan of Las Vegas.

Tom has a wealth of experience with more than 20 years of experience in the field of hospitality marketing and advertising. He has been instrumental in the creation, branding and maintenance of multiple hospitality products. A key figure in the creation of two in-house marketing and advertising departments and has opened 10+ resorts and casinos in both Las Vegas and other gaming jurisdictions, and he’s here to talk about sports at The Cosmopolitan of Las Vegas.

He’s here to talk about:

• How he and his team are planning ahead with pro football coming and other big sporting events

• Partnership with the Golden Knights, and how much business and exposure that’s helped bring in

• Sports related topics and specifically how it affects business at the property and the Vegas market as a whole

It’s a time of transition in Las Vegas when it comes to sports and Tom and The Cosmopolitan are staying ahead of the curve, while making The Cosmopolitan the place to stay in Las Vegas for sports fans.

Enjoy this time with Tom and make your plans to stay at The Cosmopolitan.

Thomas Evans