Tag Archives: IBM

Kameryn Stanhouse, VP, Sports & Entertainment Partnerships, IBM on US Open Tennis

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Rick is joined by Kameryn Stanhouse, Vice President, Sports & Entertainment Partnerships, IBM to talk about IBM and the US Open.

Technologies including artificial intelligence (AI) are enabling fans around the world to have new immersive experiences of their favorite sport and players. How are these cutting-edge technologies impacting sports, and bettering the fan experience, and how is IBM working with sports organizations to digitally transform these experiences? New for this year, IBM is introducing AI-powered fan experiences for tennis fans, in partnership with the United States Tennis Association (USTA), which hosts the US Open.

At the end of this month, the US Open tennis tournament kick offs. For over 30 years, IBM has worked closely as the technology partner of the USTA to elevate the digital and fan experience for US Open. This year, new technology solutions will be introduced to enhance the fan experience at the 2025 US Open, including an interactive AI assistant to answer questions about all 254 singles matches, near live Likelihood to Win probabilities for all singles matches and AI generated quick summaries of articles, match recaps and more.

Match Chat: an interactive AI assistant available during and after all 254 singles matches. Using IBM agents and LLMs, Match Chat analyzes real-time match data to instantly answer fans’ questions on topics such as player stats, head-to-head records, match insights and even player name pronunciations.

Live Likelihood to Win: launched in 2021, IBM’s Likelihood to Win will now update in near real-time throughout matches to offer fans live win probabilities. The projections come from a comprehensive, AI-powered analysis of player statistics, expert opinion and match momentum.
Key Points built with watsonx: for the first time, fans can now receive a “TL:DR” for all articles and match analysis on the US Open app and website. By clicking a button at the top of an article page, LLMs on IBM watsonx including IBM Granite will turn the page article into an instant, three-bullet summary.

IBM has a long history of delivering next-generation digital experiences for some of the world’s most revered sports and entertainment events and venues. IBM’s sports partnerships are centered around engaging with fans digitally, and utilizing data in new ways, with the same AI, hybrid cloud and security technology leveraged by IBM enterprise clients. Kameryn Stanhouse, who leads the team who oversees IBM’s global sponsorship portfolio and IBM’s work with sports tournaments and organizations, will be available for interviews ahead of the 2025 US Open tennis tournament. She can share more information about the work IBM is doing with sports including how new technologies are impacting the fan experience, examples of IBM’s partnerships with major sporting events, and the future of sports, as IBM sees it.

Topics:

What are fans looking for in the future of sports?
How is artificial intelligence changing the sports viewing experience for fans?
How did IBM work with the USTA to bring the tournament to life this year?
What other sports partnerships does IBM have and how can fans see this technology in action?
How does this reflect the way businesses are using AI?
Where can our viewers go for more information?
For more information please visit: ibm.com/sports

Kameryn Stanhouse is the Vice President of Sports and Entertainment Partnership at IBM. Kameryn joined IBM in June 2025 and is responsible for leading the Strategy and Partnerships related to IBM’s global sponsorship portfolio, which includes partnerships with US Open (tennis), The Masters, Scuderia Ferrari, UFC, The GRAMMYs, Wimbledon, and more.

Karl Haller; Partner, Consumer Center of Competency Leader at IBM Consulting

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Rick is joined by Karl Haller, Partner, Consumer Center of Competency Leader at IBM for this special interview.

Many global consumers are ready to celebrate the holidays again however, as a wider set of economic and political issues took center stage this past year, new risks and uncertainties loom over their plans. According to the annual global holiday shopping and travel report released by IBM’s Institute for Business Value (IBV) nearly half of consumers surveyed will spend less if inflation continues to drive price increases.

The mix of rising prices and decreased availability of inventory means that when consumers shop is just as important as where. Continuing the shift away from the traditional Black Friday start of the shopping season, about 58% of consumers plan to start holiday shopping before November. Almost two in three people plan to pre-order their products to get them on-time with guaranteed prices and 73% said they are considering sustainability when shopping for the holidays.

Travel is also an area where consumers are looking to get back to normal, while still mitigating any risk associated with potential price changes due to inflation and fluctuating gas prices. With even the best plans have risks of disruption, the retail and travel industries are taking notice.

For more information please visit: www.ibm.com/ibv

Karl leads IBM’s Consumer Industry Center of Competency, where he works with retailers and consumer goods companies worldwide to digitally reinvent their businesses and operationalize the use of advanced capabilities across their enterprise. Karl has over 25 years of experience in retail, fashion, and consumer goods, and has served in executive positions in Strategy, Customer Engagement, and Marketing at Brooks Brothers, Tommy Hilfiger, The Limited, and Doner Advertising. Karl began his career in the strategy consulting practice at PricewaterhouseCoopers.

Noah Syken, IBM on New Technology at the 2020 US Open

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Rick is joined by Noah Syken of IBM this week on iHeartRadio to talk about what IBM is doing at the 2020 US Open.

We all know the COVID-19 pandemic has impacted every aspect of daily life, and sports for both fans and players have not been spared. As we adjust to a new reality, some sports are finding ways to slowly return under new rules and circumstances. At the same time, fans are looking for ways to engage with their favorite leagues, tournaments, teams and players. In fact, a recent IBM survey on sports and technology showed that nearly half of sports fans said having an interactive digital experience has become more important to them since the COVID-19 outbreak, highlighting the importance of creating new technology for fans.

Listen to Rick and Noah as they talk technology, tennis and more…

Here is some of what is going on:

Open Questions with Watson Discovery: To give fans a way to engage remotely in iconic sports rivalries, IBM will facilitate debates among fans on USOpen.org. Starting with questions like who is the best player of all time, who is the top US Open Champion and more, IBM will use Watson’s natural language processing (NLP) capabilities to scour millions of online sources and then, using IBM Research technology, it will deliver a debate-like pro/con argument. Fans will also be able to share their opinions on the questions, adding to the debate.

USOpen.org Match Insights presented by IBM: Match Insights with Watson Discovery is an AI-powered “cheat sheet” available to fans for every match. Match Insights uses NLP technology to search for and understand millions of articles, blogs, statistics and more. It pulls key insights from that mountain of data and converts it into a brief narrative form, enabling every fan to get insights from information ahead of matches.

Crowd Sounds: When faced with the prospect of no fans in attendance, the USTA, ESPN and IBM embarked on a collaborative journey to bring authentic crowd sounds into the presentation of matches. IBM leveraged its AI Highlights technology to recreate crowd sounds gleaned from hundreds of hours of video footage captured during previous US Opens. AI Highlights uses Watson technology to digest match footage and rank the excitement level of each point to create highlights in near-real time and classify specific crowd reactions. That insight has been reimagined to deliver real crowd sounds to the stadium and broadcast producers’ arsenals.