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Athletes across the world are taping up—a movement that exploded during the 2012 London Olympics and video of international stars like Serena Williams and David Beckham wearing various forms of tape. Tens of thousands of people worldwide are trained in various forms of taping including Ryan Kendrick, founder of Dynamic Tape and a Musculoskeletal Physiotherapist IMS Practitioner whose mission is to reduce the load of the tendons during athletic performance.