NASCAR Star Anthony Alfredo on Xfinity Series and New Sponsor

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Talking NASCAR with one of the brightest young stars of the sport.

Anthony Alfredo.

Alfredo kicks off his sixth season at the prestigious Daytona Xfinity Series, piloting the No. 5 Chevrolet Camaro for Our Motorsports featuring Ammunition’s logo.

A promising driver with three top-five and 15 top-10 finishes, Alfredo had always been a fan of Ammunition’s smooth-tasting spirits and connected with its journey from outsider to award-winning wine and spirits portfolio.

Alfredo will drive the No. 5 Chevrolet Camaro for Our Motorsports, with the award-winning Ammunition brand’s iconic logo displayed above the lower quarter panel of both sides of the car.

The promising young driver embarks on his sixth season as a professional NASCAR race car driver, where he will compete full-time in the NASCAR Xfinity Series, driving the No. 5 Chevrolet Camaro for Our Motorsports, and part-time in the NASCAR Cup Series, driving the No. 62 Chevrolet Camaro ZL1 for Beard Motorsports. Alfredo has started in 85 different races in his closely-watched career and quickly gained critical acclaim and a devoted fanbase as he recorded three top-five and 15 top-10 finishes.

Alfredo connected with the sport at a young age, taking in races with his dad and driving a rented “legends” car to explore his interest in driving. After spending a lot of time operating heavy equipment and driving trucks, he quickly took to it and signed with Lee Faulk Racing’s Late Model Racing, posting 15 top tens, 7 top fives, 3 top threes, and a win in 16 starts. As Alfredo progressed in his career, he sought support from brands who embodied the same drive and all-American spirit, and working with

Ammunition was a natural fit.

“I began this partnership as a fan of Ammunition Wine & Whiskeys’ smooth-tasting spirits, and after meeting Andy and Bill and learning how they broke into the alcohol space and built a name and following for their brand, I knew this was a company I wanted to go the distance with,” said Anthony Alfredo. “I am very thankful for the support of Ammunition Wines & Whiskey, and I am excited to partner with them for this upcoming season and beyond.”

Ammunition Wines & Whiskey was established in 2021 by Co-Founders Andy Wahl and Bill Kerr to celebrate the American West and blazing new trails and traditions. The wine and spirits portfolio quickly established itself as a fan favorite and is poised to double, if not triple, its sales in 2024.

Featuring a curated selection of wine overseen by expert winemaker Bobby Donnelly and straight bourbon whiskey and straight rye whiskey produced in Kentucky, Ammunition’s offerings have gained critical acclaim with reviewers and everyday imbibers alike.

Ammunition Wine & Whiskey’s partnership with Alfredo spans nine marquee races in the NASCAR Xfinity Series across the United States.
● February 17: Daytona International Speedway in Daytona, FL
● March 23: Circuit of the Americas in Austin, TX
● Apr 13: Texas Motor Speedway in Dallas, TX
● June 8: Sonoma Raceway in Sonoma, CA
● June 22: New Hampshire Motor Speedway in Loudon, NH
● July 6: Chicago Street Race in Chicago, IL
● August 23: Daytona International Speedway in Daytona, FL
● October 5: Talladega Superspeedway in Talladega, AL
● October 26: Homestead Miami Speedway in Miami, FL

“Anthony’s grit, perseverance, and commitment to his craft are what have helped him build a reputation
as one of NASCAR’s most promising drivers,” said Ammunition Co-Founder Andy Wahl. “We see many
parallels between his rapid ascent driving for NASCAR and Ammunition Wine & Whiskey’s building a
national brand and fan base, and we are grateful to be able to support Anthony through another
standout season.”

For more information, please visit https://www.daylightwineandspirits.com/pages/ammunition
and https://www.abcfws.com/.

 

 

Tony Verutti, CEO of Betterguards

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Rick talks ankles this week with Tony Verutti, CEO of Betterguards.

Founded in 2014, Betterguards is a next-generation sports technology company led by CEO Tony Verutti. As CEO, Verutti brings both extensive experience in leading international operations, business development, and global licensing, with a dedicated commitment to sustainability. He spent the first decade of his career in management consulting working with high-tech firms throughout Silicon Valley before earning his International MBA from SDA Bocconi in Milan, Italy. His vision and leadership will be instrumental in overseeing all business functions across Europe and the U.S. while establishing the Betterguards technology as an essential ingredient in sports performance and injury prevention.

How does The BetterGuard work?

Betterguards intelligent ankle brace technology protects from common ankle injuries without sacrificing freedom of movement. During normal activity, The BetterGuard offers a full range of motion. In the event of sudden twisting or rolling, the mini piston activates to stabilize the ankle, allowing your body time to react before a serious injury can occur.

When do I use The BetterGuard?

The BetterGuard ankle brace is ideally suited for those who want to protect their ankles from common and frequent ankle injuries. Those who are at high risk of ankle turning or rolling during sports, work, or other everyday activities can benefit from the responsive ankle bracing technology.

The BetterGuard ankle brace can also be used in the rehabilitation process after an ankle injury to prevent further injuring the ankle. It’s important to consult your doctor or healthcare provider during the rehabilitation process to find out if the BetterGuard is right for you.

Tony talks with Rick about all of that and more.

Kollins Ezekh, Celebrity Personal Trainer and Established Life Coach

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If you want a new you in 2024, you might want to listen to Kollins Ezekh.

Ezekh has been a leader within the realm of fitness for 15+ years. A-listers such as Praya Lundberg, Shay Mitchel, Mena Massoud, and Laysla Deo have gravitated to this vegan trainer for a myriad of reasons. He’s defied all of the myths with his plant-based chiseled physique. Ezekh was chosen by Floyd Mayweather to help establish one of the fastest growing gym franchises in America. With him at the head, they’ve grown from one location to over a 100+ in just under a year. Also a personal life coach, Kollins is extremely competent and well-versed within his discipline. Charismatic yet informative, he constantly produces fitness content which people can indulge in while on the go. He has spent his career developing results-driven regimens that make an impact on his clients’ overall mental and physical health.While some of his counterparts tote around NASM certificates, he pushes an unprecedented work ethic which is unequaled by many.

A well-versed fitness guru in the elite fitness community, he’s been featured in Men’s Journal, SHAPE, Forbes, SELF and Oxygen Magazine. In addition, he has been interviewed on multiple networks including: KTLA 5, Fox 11, ABC, Good Day LA and CBS.

Learn how to meal prep and cook plant-based meals that are quick and easy, yet nourishing with celebrity health and wellness coach, Kollins Ezekh.

Kollins provides access to a wide variety of nutritious and filling plant-based recipes, without sacrificing taste! Self-care can be made easy, with something as simple as nourishing your body with delicious and nutrient-dense food. With Kollin’s guidance, the transition to eating plant-based and trying new recipes can be made easy.

Kollins is known as @plantbasedboxer on Instagram, where he has over 135k followers. He has been featured in outlets such as Forbes and CNN Health for his celebrity-worthy tips and tricks. Please let me know if you would like to connect with Kollins about vegan recipes for back to school!

Melissa Fry, Hooters’ Senior Director of Marketing

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Rick talks everything Hooters this week in terms of marketing and sports with Hooters’ Senior Director of Marketing, Melissa Fry.

She has over 23 years in the hospitality industry, from management to marketing with proven success in guiding brand messaging and delivering impactful marketing solutions.

Hooters, a long-running partner of both Chase Elliott and Hendrick Motorsports, has officially unveiled the newly designed No. 9 Chevrolet Camaro that will appear three times throughout the 2024 NASCAR Cup Series season.

The brand-new paint scheme, which features a primarily orange and black base design, will make its on-track debut in the second event of the season at Atlanta Motor Speedway on February 25.

NASCAR’s Most Popular Driver will then carry the Hooters colors on the No. 9 Chevrolet Camaro for a second time at Texas Motor Speedway on April 14, before the scheme makes one final appearance at Richmond Raceway on August 11.

The company, which has developed a pedigree in the NASCAR Cup Series over the last three decades, is widely known for its stint as primary sponsor of the late Alan Kulwicki from 1991 to 1993.

Hooters has been involved with many different sports over the years. From golf to NASCAR and everything in between. The Hooters brand is about empowering women and part of that is their annual Hooters calendar.

Give a Hoot Background 

During this year’s annual October Give a Hoot campaign, Hooters raised $786,000 in the fight against breast cancer. The funds were presented to the V Foundation for Cancer Research during last night’s 2023 Men’s Jimmy V Basketball Classic held at Madison Square Garden. 

Since the program began in 2002, Hooters has raised a cumulative $9.4 million towards breast cancer research, reinforcing the cause as a priority for a company whose workforce is roughly 70% women, most of which are made up by the iconic Hooters Girls whose numbers have reached nearly 10,000 worldwide.

Consumers can still support the cause with calendars available for the holidays. For every 2024 Hooters Calendar purchased, Hooters donates $1 toward the Give A Hoot fundraising effort.

Enjoy this interview with Melissa and learning about Hooters.

Ryan Lepicier, President and CEO of National Peanut Board

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After a yearlong nationwide executive search, the National Peanut Board (NPB) announces Ryan Lepicier as its new president and CEO beginning January 1, 2024. Most recently, Lepicier served as NPB’s senior vice president and Chief Marketing Officer (CMO). 

Rick talks to Ryan this week.

Lepicier has led marketing and communications for NPB for the past 15 years. During this leadership at NPB, U.S. per capita consumption of peanut butter has reached all-time highs through compelling consumer promotions and the backing of groundbreaking research on prevention and treatment for peanut allergies. Prior to NPB, Lepicier served as communications manager for the Office of the Mayor of the City of Atlanta, a multimedia producer for Oregon Public Broadcasting and worked as a television news reporter and anchor at several network affiliate TV stations.

Lepicier shares his outlook for the agricultural and food industries and his vision for NPB as he steps into his new role as the CEO of the National Peanut Board. He can also speak to the importance of early introduction in the prevention of peanut allergy, food and snack trends, product innovation and more.

They talk everything peanuts and how sports could get involved.

See more at: https://nationalpeanutboard.org/

 

Andrew Corkill, Vice President, Global Marketing and eCommerce at Targus

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Rick talks about Targus with Andrew Corkill this week. Targus with a bunch of new products coming off CES.

Targus EcoSmart Backpacks and other sustainable products that travel well for the sports-minded consumer, and how Targus utilizes recycled plastic, some from the Oceans!

At this year’s show, the industry leader in laptop cases and mobile computing accessories, is celebrating their 40th anniversary with the launch of several new products, including those recognized as a CES 2023 Innovation Awards Honoree, designed to help empower a seamless life and a sustainable future.

Targus will unveil new products under the EcoSmart line, including:

· extended collection of EcoSmart tech accessories

includes three new EcoSmart keyboards)
· Backpack made from Ocean bound plastic

+new Zero Waste Backpacks
· Women’s Collection of laptop cases in various silhouettes

· Laptop bags made for Dell and Lenovo

including a lineup of gaming backpacks

· Plus, the Award-winning MiraLogic Workspace Intelligence System