Another “Tech of Sports” this week.
Rick is joined by world famous golf instructor, Michael Breed.
Michael Breed is the No. 1 golf instructor in NY, has coached winning Tour players and had the most successful instruction show on The Golf Channel – now he’s embarking on a totally new venture by collaborating with MorganFranklin Consulting to transform and change the game in business and on the golf course. A completely new partnership for both, Michael’s influence in the golf industry is helping to reach untapped target audience of businessmen and women. They are even offering a fun sweepstakes, interactive Q&A with Breed and swing and playing tips right on the MorganFranklin website. Ask Michael your questions.
On the heels of the PGA Tour’s sponsorship announcement with Korn Ferry, golf and big business are coming together now more than ever, seeing the golf market as an entry point to reach a totally new audience and consumer. Steph Curry’s show on ABC and Beats being the first to offer golf headphones shows that golf is a hot sport companies are investing in to grow their businesses.
The MorganFranklin partnership is another example of how businesses are leveraging golf to engage with the business and lifestyle consumer and solidify relationships outside the sport, which in turn gets people golfing and grows the game at the same time. A win that makes sense for both industries.
Michel talks that and a lot more with Rick.