This week, Rick is joined by entrepreneur, the founder of Adams Golf, inventor of the Tight Lies fairway wood, holder of several patents on golf products, author of The WOW Factor! – Barney Adams! And he has something new.
Adams was selected as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999. The 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry was presented to Adams by the PGA of America. Adams has also been named an Honorary Member for Life by the PGA Southern California Section, Desert Chapter. Adams served as Chairman of the Board of Adams Golf until June 2012 when the company was purchased by TaylorMade-Adidas.
Introducing the Stability Shaft from Breakthrough Golf Technology. Breakthrough Golf uses scientifically advanced multi-material design with geometries never before used in a putter shafts. The Stability shaft has a unique look and a more solid feel than a traditional steel putter shaft.
CEO, Barney Adams states, “When I first learned about the product I knew that it could be significant. It’s a step forward in golf equipment technology. What has been rewarding for me is that the Stability Shaft works better for amateurs. Pros are great putters and while the shaft does help them, it’s the inconsistency of the amateur that it corrects most”.
The performance of the shaft was exhaustively tested with hundreds of putters using state-of-the-art high-speed cameras, robots, SAM Putt Lab, Quintic Ball Roll software and Trackman4. The result was to re-invent the putter shaft from the ground up.
There are four parts of the Stability shaft that work in concert to greatly improve putting performance. BGT calls this ‘Advanced Materials Integration’™:
Eight layers of high modulus carbon fiber specifically layered, wrapped and widened, with a no-taper design to greatly reduce torque.
Through ‘Finite Element Analysis’ a lightweight 22g aluminum insert was developed and precisely located to reinforce flexural rigidity.
A 7075-aluminum connector that helps to stiffen and reinforce. This versatility allows attachment to virtually any tip diameter of any putter, regardless of the bend profile.
The stainless-steel tips have extremely consistent wall thicknesses for superior strength and are coated with a smoke PVD finish to add protection from corrosion and rusting.
Designed to improve any golfer’s game. The Stability Shaft delivers the face more squarely at impact for improved accuracy, solid feel and has a lower launch for a predictable roll, resulting in better distance control.
You’ll get a higher ‘Smash Factor’, hit the clubface more consistently and ultimately make more putts. It’s a perfect synergy of technology and materials to improve putting performance.
The Stability Shaft has a MAP price of $199.99 and is available from golf retailers in the US and Canada.
Founder Barney Adams, who has always had the unique ability to see what is truly missing in Golf equipment decided to focus on the putter shafts since there had been no significant innovation for decades.
A team of award winning engineers was assembled and no shaft company on the planet delivers innovation in golf shafts like Breakthrough Golf Technology.
For more than 50 years, the putter shaft hasn’t changed — it essentially has remained a steel pipe. Yet putter head designs have evolved and gotten dramatically heavier. The result; Shafts that are neither stable nor strong enough to keep these advanced putter heads from oscillating, twisting and turning during the stroke. In fact, the strongest part of the putter shaft is right underneath the hands, where it does the least good; the weakest part is near the head. So why would any golfer having a better option trust their putter to a cheap steel shaft? After all, they use their putter nearly twice as much as any other club.
Have a listen to Rick and Barney!