Tag Archives: Atlanta Braves

Tony Shellman, Streetwear and Urban Fashion Trailblazer, Head of Marketing at Starter

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Great to talk to Tony Shellman of Starter this week. They are still “what the pros wear” and have a new partnership with the Atlanta Braves.

Starter, one the most iconic, innovative and authentic sports apparel companies in the world, is celebrated with an ICON at Threads By Braves Clubhouse Store special event with legendary Artist & Music Producer, Rapper, So So Def CEO, Grammy Award Winner, Jermaine Dupri.

Shellman was part of the festivities.

Jermaine donned his favorite Starter gear to officially start the game by giving the iconic “Play Ball” announcement on the mic live from Truist field. No wonder the Braves scored 10 back to back runs!

Launched in 1971, Starter changed the face of the sports apparel industry forever. Starter boasts licensing deals with every major American sports league, and it’s no secret that Starter products have been used by more professional teams than any other brand. The Starter S and Star completely connect the fan, the team and the player and allow the fan to “wear what the pros wear.”

Robert W. Cohen, ‘The 50 Greatest Players in Braves History’

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The 50 Greatest Players in Braves History examines the careers of the 50 men who made the greatest impact on one of Major League Baseball’s oldest and most iconic franchises. Using as measuring sticks the degree to which they impacted the fortunes of the team, the extent to which they added to the Braves legacy—in Boston, Milwaukee, and Atlanta—and the levels of statistical compilation and overall dominance they attained while wearing a Braves uniform, The 50 Greatest Players in Braves History ranks, from 1 to 50, the top 50 players in team history.

Rick talks with the author, Robert Cohen about this great book.

Cohen was born in the Bronx, New York in 1956. He grew up just a few miles from Yankee Stadium, rooting for the Yankees and New York Football Giants. After spending many years working in a large corporate environment, he began writing professionally in 2004. His first published work, “A Team For The Ages: Baseball’s All-Time All-Star Team” clearly reflects his great love of the game of baseball, and also his vast knowledge of the sport.