All posts by Rick Limpert

Rooly Eliezerov, Co-Founder and President of Gigya, Author of ‘The Digital Identity Crisis’

Rick is joined by Rooly Eliezerov this week. Rooly is the Co-Founder and President of Gigya.

Who controls the data we have stored online? We take a look at that and a new book this week.

Gigya is the industry leader in Customer Identity and Access Management (CIAM), providing over 700 leading brands and businesses with tools to help them foster more trusting, engaged relationships with their customers. Last year Gigya announced its acquisition by SAP, in order to help the German software giant provide a more comprehensive, streamlined privacy solution suited for the rapidly changing digital landscape.

Eliezerov leads Gigya’s overall product strategy and development. Rooly began his career in architecture but felt limited by the constraints of physical buildings, which, once built, could be easily adapted to the needs of people. Rooly thus chose to focus on designing virtual environments in the digital world, moving into the Internet advertising and marketing industry, with a focus on product development.

In the wake of the acquisition, and of over a decade navigating the evolution of digital identity and the changing relationships between businesses and consumers, Rooly released a book this at Adobe Summit entitled, The Digital Identity Crisis.

The Digital Identity Crisis catalogs the evolving dimensions of individual identity which have emerged through the digital era, the challenges that businesses today are facing as a result, but how with those challenges also comes an unprecedented opportunity to forge truly personal, lasting relationships with customers which bridge both the digital and physical spheres.

Rooly is a delight and a wealth of information and he even talks a little sports this week. Buy his book here.

The Digital Identity Crisis



Lokesh Ohri and Kenneth Marzin, Deloitte Digital

Joined by Lokesh Ohri and Kenneth Marzin from Deloitte Digital this week in a piece that was taped at Adobe Summit.

They discuss how the United States Tennis Association (USTA) is leveraging Adobe Experience Manager and Adobe Analytics to promote, develop, and grow the game of tennis in the United States. Experience Manager consolidates 18 subsites into one main site, allowing content authors across 17 USTA sections to access and publish their content on one common platform, leveraging personalization to serve localized content to tennis enthusiasts. The USTA has also used Experience Manager to launch Net Generation to connect youth with tennis providers to drive more kids to play tennis and engage with the game.

Like other sports, tennis faces many challenges, but it doesn’t appear it’s digital strategy is one of them.

Lokesh leads Deloitte’s Advertising, Marketing, and Commerce offering in the Retail Consulting practice.  The USTA is looking to streamline their web presence, but still being the “eco-system” of tennis that tennis players, coaches and enthusiasts expect.

There was an entire breakout session on this at Adobe Summit, but I had the opportunity to talk with Ohri and Marzin more in-depth. It’s #Matchpoint when it comes to tennis and digital and they are trying to serve up an ace!

Tom Evans, Chief Marketing Officer, The Cosmopolitan of Las Vegas

An honor to be joined by Tom Evans, the Chief Marketing Officer, The Cosmopolitan of Las Vegas.

Tom has a wealth of experience with more than 20 years of experience in the field of hospitality marketing and advertising. He has been instrumental in the creation, branding and maintenance of multiple hospitality products. A key figure in the creation of two in-house marketing and advertising departments and has opened 10+ resorts and casinos in both Las Vegas and other gaming jurisdictions, and he’s here to talk about sports at The Cosmopolitan of Las Vegas.

He’s here to talk about:

• How he and his team are planning ahead with pro football coming and other big sporting events

• Partnership with the Golden Knights, and how much business and exposure that’s helped bring in

• Sports related topics and specifically how it affects business at the property and the Vegas market as a whole

It’s a time of transition in Las Vegas when it comes to sports and Tom and The Cosmopolitan are staying ahead of the curve, while making The Cosmopolitan the place to stay in Las Vegas for sports fans.

Enjoy this time with Tom and make your plans to stay at The Cosmopolitan.

Thomas Evans

Ken Grohe, Update of SignNow for Golf Tournaments and Spring Sports

A pleasure to have Ken Grohe of SignNow, back on Tech of Sports with some updates.

Ken is in golf mode at he played TPC Sawgrass and is at the Masters.

He talks Legal, Compliance, HR, Sales, Hospitality, etc and the many uses of SignNow to:

Register the players, caddies, transportation, Pro-Ams, and volunteers
Run the Charity
VIP and Hospitality
Run the local and national PGA Fundraising
Coordinate the suppliers, event staffing, and schedules

Ken also talks about a recently announced a simplified process for sending and collecting forms for youth sports clubs, leagues, and tournaments with the SignNow e-signature platform. Powered by the SignNow REST API, SportsForms removes the hassle of managing paperwork such as medical waivers, concussion forms, codes of conduct, birth certificates, player pass photos and league player contracts, and empowers athletes and parents to electronically sign required documents securely from anywhere and any device.

SportsForms is a service company designed for sports team managers, club directors, tournament organizers and sports leagues to send, sign and save team paperwork electronically. Powered by SignNow, SportsForms takes virtually any paper document, digitizes it and makes it available for electronic completion and signature. Users receive a link to sign a document and complete it using a standard web browser, or iOS or Android device. Once completed, the documents are automatically made available online to the team manager or club administrators. SportsForms allows for the simple and efficient collection of documents without printers, scanners, fax machines or even paper, pens or ink.

“SignNow simplifies the joy of participation,” said Grohe. “The SignNow API was built with the developer in mind – easy to implement, manage and use with an intuitive interface designed for simplicity. Together with SportsForms, we’re empowering sports teams to remove the hassle of dealing with paperwork so they can focus on their players and the game.”

I’m sure more updates to come from SignNow.

Ken Grohe of SignNow

Richard Spurling, Founder and Executive Director of Aceing Autism

Great to be joined by Aceing Autism’s Richard Spurling this week.

He’s doing fantastic work with putting tennis racquets in the hands of people who have never experienced tennis and success on the tennis court.

Richard attended Florida Atlantic University where he played Division I tennis and achieved his degree in International Business. Following graduation, Richard went on to teach tennis while maintaining his own pro status on the tour, including managing various high profile tennis programs in Florida, Boston and Cape Cod.

Richard earned his MBA in 2008 from Babson College where he focused on entrepreneurship. Richard lives in Los Angeles with his wife Shafali Jeste and their two children Nischal and Kiran.

Here is the vision of Aceing Autism:

With our organization now firmly established and with our program delivery model now proven to achieve meaningful benefits, for the foreseeable future we intend to grow the number of participants on an annual basis across the U.S. to 4,500 by the end of 2021. In so doing, we plan to be overseeing 80-90 program sites throughout the U.S. together with establishing the necessary operating and support infrastructure to successfully fund, maintain and improve our activities. Beyond the number of children served, we intend to enhance our program offerings, so as to achieve ever-improving service delivery outcomes for the children and families being served, volunteer training and engagement, as well as all other stakeholders. At the same time, we expect to improve our organization capacity so as to be positioned to serve a significantly larger population of participants thereafter. As we embark on this vision, we believe a variety of additional opportunities will emerge that will enable us to enhance our organization and the benefits delivered to our stakeholders in a variety of new and exciting ways.

Enjoy Rick’s talk with Richard!

Richard Spurling of Aceing Autism

Gavin Dear, CCO at Shot Scope

Rick is joined by a great guy, Gavin Dear, of Shot Scope, an innovative golf tech company in Edinburgh, Scotland.

Shot Scope has now released their V2 here in the U.S. and it’s a great golf product to help improve your game and keep track of your personal golf data.

Shot Scope is out of pre-sale and available for purchase. The pre-sale of V2 ran from August to November, 2017 and gave golfers the opportunity to purchase the product at a reduced introductory price. Golfers from 32 countries took advantage of this limited-time offer and have since amassed over 8,000 rounds of golf, despite being off-season in most countries.

Shot Scope information can be found at

Shot Scope is easy to use as it’s a watch that give your real-time data.

Shot Scope V2 is fully waterproof and adjusts to 11 wrist-sizes. The system includes 20 lightweight tags which screw into your clubs and can be customized in your account to identify what is in your bag.

It has three modes; GPS, PRO and GPS+Track to suit different playing environments.

Dynamic Yardages

An in-built Smart GPS chip provides dynamic Front/Middle/Back distances, in meters or yards, from anywhere on the course. Distances update with every adjustment, based on detailed course mapping, giving you more accurate information than competitor products.
Automatic performance tracking

Industry-leading technology works in the background to automatically collect performance data. Wearing V2 as a watch allows it to communicate with the tags in the grip of your clubs, gathering data for post-round analysis completely in the background.


Data is uploaded via USB or Bluetooth to free iOS, Android or Desktop apps.


Access a unique perspective of your game by reviewing your shots on an overhead course map. Every shot is plotted onto the course using GPS, so you can relive and review every round.


Over 100 Tour-level statistics are broken down into four key sections: tee shots, approaches, short game and putting. Using interactive graphs, maps and charts the data comes alive and provides invaluable information for on and off course game management and improvement.

Gavin played college golf here in the US as an elite golfer for 11 years (amateur and professional), including representing GB and I in the 2009 Walker Cup.

Great to talk with Gavin and get your Shot Scope here.

Gavin Dear of Shot Scope